Pokémon GO has more and more creatures available from the eight existing generations in the saga, but What will happen when they are all there and there is no way to add new species? That scenario is getting closer and closer, but Niantic isn’t intimidated by it.
On the occasion of the fifth anniversary of the game and the celebration of the Safari Zone in Liverpool, England, this past weekend (it should have been held last year, but was delayed by COVID-19), from Eurogamer They spoke with Michael Sterenka, Global Marketing Director for the game, and Philip Marz, Head of Product Marketing EMEA.
Pokémon GO turns 5, but intends to last another 10 or 15 years
Niantic is aware that phenomena are not eternal, although Pokémon GO is willing to last as long as possible. In 2020 the best historical year in turnover was signed, it has accumulated more than 5 billion dollars since the summer of 2016 and has closed the first half of 2021 with records in revenue. Reinventing yourself and constantly renewing yourself will be key to its durability; either with new mechanics, events, functions or innovations of all kinds.
“From the point of view of content, even if there is a limitation as to which Pokémon are still available, there are a couple of initiatives we are thinking about to maintain this momentum”Says Marz. In fact, they have the “ambition to make Pokémon GO a game that will last forever not just for the next five years, but maybe 10 or 15 years. Who knows, actually, but I think the record of the last five years has put us in a great position to continue that momentum. “
“We have only begun to scratch the surface of what this game can be “
After this presentation, Sterenka adds that he totally agrees with his partner, who is very special for them to know that they have been able to make Pokémon GO possible for five years, always chaining improvements every year and with a community of millions of committed players. “What we have planned and knowing that we’ve only begun to scratch the surface of what this game can be and what is the vision of the title is something that personally excites me a lot ”.
Who knows what awaits us in the future of Pokémon GO. Today, community events such as Community Day, cooperative raids, GO Fighting League (PvP), defending nearby Gyms, Safari Zone celebrations, and the constant search for new items and Pokémon have led to this work to become a perhaps unrepeatable phenomenon that, to this day, millions of people continue to play every day.
Source | Eurogamer