Sea of Thieves receives the A Pirate’s Life expansion on June 22, which marks the arrival of the Pirates of the Caribbean license to Rare multiplayer. The content was one of the big surprises of the past E3 2021. To achieve that effect, the team “changed everything” from within to avoid leaks.
How did Rare keep the arrival of Pirates of the Caribbean to Sea of Thieves a secret?
“We change everything in terms of how we work and how we share information internally,” he explains. Joe Neate, executive producer of Sea of Thieves, in an interview with the Gamesindustry.biz portal. “We send updates to the team every week. It’s just a PDF that all teams are working on. We put code names all over the place, and we never included any images that were IP related. We also run a separate testing process, as opposed to using the Insiders program. We only use Insiders for things that are not related to brands. “
The process changed in such a way that it reached down to the location. “Anywhere we could reduce exposure, we did. We wanted to surprise people”, Neate emphasizes. The subsequent reaction paid off: “We’ve seen so many reaction videos… It worked exactly the way we wanted. I am so delighted that I could have kept it a secret ”, he concludes.
Speculation goes as far as social media interactions. Neate comments that she had to hold herself back from responding to some tweets from John Drake, vice president of Disney, following a fan reaction. I replied to one of your tweets in February [de John Drake]I think it was about Star Wars. I just replied ‘oh wow’. And then a Sea of Thieves fan responded with an eye icon. You can not do anything. You can’t get away with it. Anything can create speculation. “