Fast and Furious X Sets Record in Argentine Cinemas
The Argentine cinema industry has recorded its most successful May in the last 25 years, with a total of 4,896,009 tickets sold on almost 900 available screens. The increased public attendance has been attributed to high-impact films such as Fast and Furious X, Guardians of the Galaxy, Vol. 3, and The Little Mermaid. The remarkable recovery since the pandemic has led to an increase in activities and a boost in the local box office.
The Rise of Audience Growth
The ongoing appeal of cinemas has helped to increase ticket sales by 57% between January and May this year, compared to the same period last year. The audience growth in May 2023 had a 66% increase compared to the same month in the previous year. This data has led to projections of auspicious figures for the rest of the year in the local market.
High-impact Films Dominate the Market
The most popular films, including Fast and Furious X and The Little Mermaid, accounted for over 80% of all tickets sold in the last week of May. This is the second time that the million-ticket mark has been surpassed in the local market over the weekend. However, the domination of Hollywood tank movies has contributed to the decline of diversity in the range of films offered by Argentine cinemas.
The Emergence of National Productions
The notable absence of popular Argentine cinema in the local market is gradually changing. La extorción, by Martino Zaidelis, and Misanthrope, the film by director Damián Szifron, have paved the way for other Argentine productions. Although Hollywood dominated the market, the success of national productions like La extorción has been a remarkable milestone for Argentina’s film industry.
The Future of Argentine Cinemas
The box office numbers for Argentine cinemas in June is projected to rise further with the release of new high-impact films dominating the market. However, this has come at the cost of reducing the range of films offered in the cinemas. Nonetheless, the rise of audience growth and the success of national productions suggest a bright future for Argentine cinema.
