Rihanna and A$AP Rocky’s son RZA made a special cameo in his dad’s directorial debut! The rapper directed and starred in the new Beats Studio Pro commercial which was released on Thursday. The video featured his new single, ‘RIOT (ROWDY PIPE’N)’ and showed the 34-year-old musician working at his home studio when his partner, Rihanna, asks him to go to the store. ‘Babe! Can you go to the store? We ran out of diapers,’ she asks from another room. The ‘Everyday’ rapper then goes on a diaper run to AWGE Bodega, which is named after his creative agency, but along the way, he’s chased by fans and paparazzi. Once inside the store, he grabs a pack of diapers that feature his 14-month-old son as the model! On the diaper package, RZA looks adorable, and he has a binky in his mouth and a yellow scarf wrapped around his head.
After securing the package, ASAP rushes home and goes back to working on his music, but there’s one problem. ‘Babe! You gotta go back. These are the wrong size!’ she yells from the next room as the commercial ends. Rihanna and A$AP Rocky welcomed their son, RZA, in May 2022.
The pair celebrated his first birthday on Instagram with a series of sweet family snaps that showed the happy trio spending time together on a beach blanket. The hip-hop star also included cute mirror selfies and other candid home pics. The couple is currently expecting their second child. The ‘Diamonds’ singer revealed she was pregnant during her 2023 Super Bowl Halftime performance in February.
In the new advertisement that debuted on Thursday, July 20, Rocky can be seen producing a song inside his apartment. Rihanna’s voice is then heard ordering the Harlem rapper to go get some diapers for their baby boy. ‘Babe! Can you go to the store? We ran out of diapers,’ Rihanna says from the background. That’s when Rocky springs into dad mode and dashes to the store in a pair of Timbaland boots and his Beats Studio Pro headphones. The ‘Fu*kin Problems’ rapper directed the ‘Iconic Sound’ campaign that includes his new, Pharrell-produced single ‘RIOT (ROWDY PIPE’N).’ Rocky can be heard rapping about his ‘wife’ Rihanna on the track as he’s seen running through New York City with a white tee tied around his head and a gang of doppelgangers following behind.
Rocky leaps over trash bins and taxi cabs before finally arriving at the AWGE Bodega, named after his creative agency, and buys some AWGEY’s Diapers that feature an adorable photo of his and Rihanna’s 1-year-old son RZA on the package. Once outside the store, paparazzi chase the rapper down as he heads back home. Only to find out, he picked up the wrong diaper size. ‘Babe! You gotta go back,’ Rihanna yells from the other room after Rocky sits back down at his at-home studio. ‘These are the wrong size.’ The adorable commercial comes as the couple prepares to welcome their second child together. Rihanna debuted her baby bump while headlining the Super Bowl halftime show back in February. In May, Rihanna and Rocky celebrated their son’s first birthday at a Wu-Tang-inspired party. Rapper Rza has praised the celebrity couple for naming their first child after him.