Rosie Huntington-Whiteley take another step. The model is truly passionate about beauty and after several years serving as the image of many firms, now, Jason Statham’s wife has decided to go one step further. At thirty-four years old, the British woman has decided to launch her own cosmetic brand. It will do so under the name of Rose Inc. And in collaboration with the Amyris biotech company. It is a company that prioritizes innovative clean ingredients, sustainable solutions and high performance non-comedogenic formulations.
Although all the details of this project have not yet been revealed, the brand’s first launch is the ‘Modern Essentials’ collection. A line of basics in which you can find a wide range of vegan cosmetics for daily skin care, as well as makeup.
The objective of the model has been to create a beauty brand that, in addition to being ethical and sustainable, provides long-term solutions thanks to highly effective formulas. Hence the alliance with Amyris laboratories, which means that the line has bioengineered botanical ingredients that nourish and care for the skin, such as sugar cane or vitamin E.
Daily skin care products include a toner that helps purify, exfoliate and brighten the face, as well as a serum with an exclusive formula that mixes hydrating squalane and vitamin C with sea fennel extract.
When it comes to makeup products, for now, the brand has a high coverage hydrating concealer, a blush, a fixing gel for the eyebrows and a series of lipsticks with high pigmentation and hydrating capacity. To this is added the set of brushes and brushes that the firm also offers.
All products are already on sale through the Rose Inc. website and in Sephora stores internationally, although they are expected to arrive in our country very soon.
A happy moment
This new project coincides with a period of great happiness for the model. And it is just a few weeks ago that the British resorted to social networks to announce that she was pregnant with her second child along with fellow actor Jason Statham. The top has shared with her Instagram followers a photograph in which she appears almost in profile, dressed in a tight white suit that highlights her tummy. Great news for the couple, who already have a son in common, Jack Oscar, born in June 2017.