Saint Laurent announced that it will stop wearing fur

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The Saint Laurent fashion house will be a brand totally fur free on its collections for next year, its parent company Kering said on Friday.

In a statement Kering added that another of his houses, the Italian men’s clothing brand Brioni, will also stop wearing fur, turning the luxury brand giant that includes Gucci, Alexander McQueen, Balenciaga and Bottega Veneta in a completely fur-free organization.

The CEO of Kering, Francois-Henri Pinault (husband of Mexican actress Salma Hayek), said that “being totally skin-free is just the right thing to do. We do it out of conviction, out of ethics and out of modernity. ”

Escándalo Saint Laurent

Animal rights groups have for years lobbied luxury brands to give up fur. Even Saint Laurent was widely questioned for her latest campaign starring Kate Moss where she is seen with a fox jacket. As soon as it was presented, in February, a scandal broke out. “The coat would look better on a fox”, “Chau YSL, they live in the past wearing fur” and texts like that were added to the hashtags #nofur (not fur) and #furisdead (fur is death) referring to the topic . Even several followers raved about Peta, the most famous NGO that fights against the use of fur in the world of fashion.

Kate Moss She tried to stay off the subject, but it was impossible and they criticized her for agreeing to pose in that fox coat for photos, the work of the famous German photographer Juergen Teller, one of the most sought-after in the catwalk and luxury industry. “You don’t promote real skin”, and “Real skin? No, sorry, Kate, the truth is that it does not work ”are some of the reproaches that the networks made to the English top at that time.

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Many in Paris like Stella McCartney and Chanel have already given up on this material in recent years.. The animal group Humane Society International celebrated Friday’s news saying it “puts pressure on the few fashion brands that continue to sell honey to do the same.”

Paris Fashion Week begins this Monday, and will show digital and physical collections in the French capital. Saint Laurent, which was the first major firm to leave the official calendar during the covid-19 crisis, to show its disagreement against the frenzy of fashion weeks, returns to its usual schedule on Tuesday, with a parade.

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