SUPER MARIO BROS. MOVIE STRUGGLES DURING CHINESE RELEASE
Super Mario Bros. The Movie (75%) is doing remarkably well at the global box office while fans have given up on it in America and Europe. However, new information from The Wrap has revealed that things are turning out differently in China – one of the largest and most coveted markets for the US film industry. Unfortunately, the animated adventure of Mario and company has had a rather weak premiere in the country, which is discouraging considering that it could have reached those theatres without any roadblocks.
Directed by Aaron Horvath and Michael Jelenic, the Mario Bros. movie represents a new victory for Hollywood adaptations based on video games. For a long time, the genre was considered cursed due to the mistakes of the creative teams in charge of the development. However, in recent years, we’ve seen an improvement in the projects and a greater fidelity and respect for the source material. Super Mario Bros. The Movie is a clear example of the importance of listening to the public and being loyal to the brand.
Despite the above, the charm of Mario and company has not gone far in China, since it only collected US$13.3 million in its premiere, which is significantly below what other releases in the country have earned. The film was screened on April 5 at the Qingming Festival and has had good reviews from critics; however, it is confirmed that the takeoff is quite weak compared to other important releases of the year.
THE ICONIC FRANCHISE
The Mario Bros. franchise is one of the most iconic in video game history, having been created by Shigeru Miyamoto and produced by Nintendo in 1985 with the release of the Super Mario Bros. game for the Nintendo Entertainment System (NES). Since then, the franchise has expanded its universe and released a large number of games on different platforms.
The plot of the games follows Mario, an Italian plumber living in the Mushroom Kingdom. He has to rescue Princess Peach, who is repeatedly kidnapped by the villain Bowser, a giant dinosaur with magical abilities. Mario and his brother Luigi, as well as other characters, have to face various obstacles and enemies in different worlds to reach Bowser’s castle and rescue Peach. The film includes a very similar story, but Nintendo and Illumination changed some conventions to make it more interesting for today’s viewers.
Throughout the franchise, many new elements and characters have been introduced, such as the powers of mushrooms, the stars and fire flowers, as well as supporting characters like Yoshi, Toad, and Donkey Kong. Furthermore, the franchise has expanded its universe into different game genres such as racing, sports, and party games. The film includes some of the best features of the best video games, giving meaning to one of the most acclaimed film adaptations of recent years.
WILL THERE BE A SEQUEL?
The end of Super Mario Bros. The Movie left the way open for more adventures, as well as the arrival of new characters, which undoubtedly means that Nintendo and Illumination will announce the development of a continuation soon. Franchises of long years are in fashion, and Mario has a lot to offer in this regard.
On a related note, if you’re interested in reviews and ratings for Super Mario Bros. The Movie, you can watch the video below: