The franchise Grand Theft Auto is back in the spotlight – if it ever stops – thanks to the recent launch of GTA Trilogy, the remastering of the trilogy that made history not only of the sandbox genre in the 128-bit generation, but also of video games in general. This, coupled with the fact that the fireproof GTA V continues to sell at an unstoppable rate, makes Take Two think of it as a license that lasts many years, something that Straus Zelnick, CEO of the company, has compared to James Bond.
The stories of the most popular British secret agent in history go back to nothing less than the 1950s. Will GTA be able to last that long? Time will tell, but of course this is the intention in Take Two, and not only with this saga, but also with others like Red Dead Redemption O NBA 2K, of which it is expected that they will continue to sell in spades for many years.
“I don’t know if you’ve seen the latest James Bond movie, it’s great. And you want every franchise to be like James Bond,” Zelnick told a conference call. “There are only a few franchises in entertainment that are capable of falling into that category, but they exist, and I think GTA is one of them, but also Red Dead, and NBA, as basketball is going to continue to exist.”
Take Two takes its time
Meanwhile, Zelnick adds that he is against annual deliveries in non-sports franchises, due to the risk of suffering a certain feeling of saturation. Use, again, the example of Agent 007.
“I’ve always said that By annualizing non-sports franchises you run the risk of burning down intellectual property even if they are goodSo we take the time to do something that we think is incredibly phenomenal, and we also intentionally let our titles rest as there is a growing demand for that game, making it a special event, “says Zelnick.” I’m going to see one. Bond movie because I know there won’t be another one for two months, and I’m going to see them all. “
Obviously, it is only a matter of time before a sixth installment of GTA arrives, although rumors have been circulating for years, especially about its setting. However, everything seems to indicate that Take Two is in no rush given the great commercial performance of both GTA V and its online side.