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The Brazilian Natura performs batucadas to promote recycling in Colombia

Bogotá, Nov 25 (EFE) .- The Brazilian hygiene and cosmetics multinational Natura is holding batucadas this week to promote recycling in Colombia, where 78% of households do not carry out this environmental process.

“The batucadas seek to connect Colombian families with music and raise awareness about the importance of recycling at home,” said the Sustainability Manager of the Andean Cluster of Natura, Juan Camilo Padilla on Thursday.

The waste problem in Colombia is worrying because, according to the Public Services Administrative Unit, “78% of households do not recycle or separate waste properly.”

In the coffee-growing country, 12,000 million waste is produced per year and of those 85% are buried in sanitary landfills or dumps.

In fact, each person who lives in Bogotá produces more than half a kilo of waste a day.

However, only 4.1% of these are used and, for the most part, this is thanks to trade recyclers.

To help solve this problem, Natura is developing the “Recycling with Rhythm” initiative in the cities of Bogotá and Medellín, in which the company’s consultants (vendors) and 55 recyclers will collect approximately six tons of waste to the traditional rhythm of the batucadas of Brazil.

With the inputs collected, Christmas musical instruments will be created that will be delivered to Colombian families.

Natura is the leader in the direct sales sector in Brazil, with more than 1.8 million consultants.

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