The phenomenon Mariana Rodríguez, the new first lady of Nuevo León, Mexico

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The phenomenon Mariana Rodríguez, the new first lady of Nuevo León, Mexico

The virtual next first lady of Nuevo León has known how to capitalize on her popularity, which makes her a true winner in the last elections in Mexico.

The recent elections in Mexico continue to give something to talk about. And it is that in addition influencers, actors and conductors who broke with the electoral ban to recommend their followers to vote for the Green Ecologist Party, the north of the country registered a milestone that no one expected.

Samuel Garcia, a candidate for the Citizen Movement, is the virtual winner of the governorship of Nuevo León. Although his name could be that of any politician, with clear aspirations for power, his past on social networks make him the most unexpected surprise.

How was it possible that this lawyer, singled out for his macho comments towards his now wife Mariana Rodriguez; for launching genuinely classist comments about the working class in Mexico and other states of the country, is he today the man who will govern one of the most important states in the country in the next six years?

For several analysts, his victory really belongs to his partner. Yes, Mariana Rodriguez.

And it is that although this duo has starred in several viral moments for a couple of years, but it has been the influence who has known how to capitalize on the phenomenon in which they became.

According to journalist Carolina Solís, Mariana’s extensive knowledge of social media management and her innate talent for business made her Samuel’s best campaign strategist.

Solís wonders if we will be in front of the new Enrique Peña Nieto and Angélica Rivera. His answer is clear: No, at least in the case of Mariana.

More details, in the video above.

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