TikTok is the fastest-growing social media platform in the world right now and the rise it has seen is something that has never been witnessed in the history of the internet. 

The short-video content that TikTok offers is quickly becoming the preferred form of content when it comes to the younger generation. People all over the world are rushing to TikTok because of a number of reasons, which we will explain in this article. 

Almost a decade ago, Vine rose to popularity; it felt like it would be the next big thing when it comes to video content. However, within a few years, the platform saw an end that no one could even think of. 

TikTok took on Vine’s concept and perfected it, providing users with a unique social media app that is unmatched in terms of what it offers. Just like TikTok, casino 777 has perfected online casino games and provides an experience that you will not get at any other website. 

This meteoric rise of TikTok has left Meta in a tricky situation; the social media giant is looking to find ways to halt the growth of TikTok but has failed in all its attempts so far. 

In this article, we look at some of the biggest reasons that have influenced TikTok’s growth and allowed it to become the most trendy social media platform in the world. 

The rise of short-form content

The way people consume online content has significantly changed over the past few years, and now, people prefer short-form video content over any other type. This has resulted in TikTok becoming the most sought-after social media platform in the world. 

Platforms like Facebook, Twitter, YouTube, and Instagram offer a unique form of content consumption; if you want photos, you go to Instagram; if you want videos, you go to YouTube, and so on. 

Similarly, if you want short-form video content, you go to TikTok. TikTok has filled a major void in the social media world that no one knew even existed. This has led to over a billion people shifting to TikTok. 

User-Friendly Algorithm

TikTok probably has the most sophisticated algorithm when it comes to recommendations and suggestions. The company has spent ample time doing all the required research and has perfected its algorithm, which has led to people making it their go-to social media platform.

The TikTok algorithm is so good that it can show recommendations based on the time of day you are using your phone. The app studies what you watch at different times of the day and gives you recommendations based on that respective time of the day. 

This is something that no other platform can do; it has played a huge role in driving people toward TikTok. 

The acquisition of Musical.ly

Musical.ly was an app similar to TikTok that Western teenagers were really fond of. However, it was nowhere as big as TikTok is today. During its expansion into the Western hemisphere, TikTok purchased Musical.ly and allowed its users to shift to TikTok.

This proved to be one of the best decisions the company has made so far and allowed TikTok to eliminate all competition from the market and maximize its user base. 

Marketing 

The marketing strategy used by TikTok is also something that had never been seen before. The company took several unconventional steps while marketing itself and it all proved to be a huge success. 

The TikTok watermark that you see on videos allowed for free marketing on competitive social media platforms. Along with this, the company, instead of paying extra money for promotional videos, used clips from its own users to market the app; this also proved to be a masterstroke.