The second “Black Friday” of the pandemic arouses little enthusiasm in Brazil

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Sao Paulo, Nov 26 (EFE) .- Brazilians have not turned to stores or online commerce on the second “Black Friday” since the coronavirus pandemic broke out and the first calculations indicate that sales have been similar to those of 2020.

According to data from the virtual sales management firm Neotrust, as of this noon in Brazil the value of internet sales had grown by 5%, to 2,800 million reais (about 560 million dollars).

Until that time the number of orders reached 4.2 million, at levels very similar to those of “Black Friday” last year.

But if the weight of inflation in recent months is taken into account, which is reaching levels close to 10% year-on-year, the increase in the value of the sales made is considerably reduced taking into account the variation in the price index.

According to information from the same firm, the products with the highest sales volume were those in the fashion and accessories sector, followed by beauty and perfumery, food and beverages, telephony and electronic products.

As in other countries, the consumer party in Brazil was used by businesses to offer discounts on their products, especially in the food sector, which has hit Brazilians the most in recent months.

(c) EFE Agency

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