TikTok plans to allow European researchers and policymakers to see how its teams moderate content, how its recommendation system works and how it handles data, in a bid to address privacy and privacy concerns. the safety of its young users.
The social media app said on Tuesday it would open a European Center for Transparency and Accountability, initially virtually and later at a facility in Ireland that is expected to open next year.
TikTok, owned by the Chinese company ByteDance, has more than 100 million users in Europe. The COVID-19 pandemic has skyrocketed its popularity among young people locked up at home.
In February, EU consumer groups filed multiple complaints about the company with authorities in 15 EU countries for alleged violations of the bloc’s consumer laws and failure to protect children from hidden advertising and content. inappropriate.
In the United States, some lawmakers have accused TikTok of sharing user data with the Chinese government. The company has denied those accusations, saying that US user data is stored in the United States and that China has no jurisdiction over content that is not located in the United States.