On August 4, social media consultant Matt Navarra discovered that some TikTok ‘influencers’ seem to have gained access to a new function, similar to that of Instagram and Snapchat ‘stories’.
On his Twitter account, Navarra shared screenshots of the new feature, which is described as “a new way to interact with your fans” by allowing you to create stories that disappear after 24 hours.
Later, a TikTok spokesperson confirmed to The Verge media that, indeed, the social network is working on this new function, simply called “TikTok Stories”.
“We are always thinking of new ways to add value to our community and enrich the TikTok experience,” the spokesperson wrote. “We are currently experimenting with how to provide creators with additional formats to bring their creative ideas to life for the TikTok community.”
The new option seems to work in a similar way to Instagram and Snapchat stories. The stories are located in a sliding sidebar and are automatically deleted after 24 hours. Apparently, it will also be possible to touch a user’s profile photo to upload their stories, although everything indicates that these should be in video format and not still images.
The company has not provided details on when TikTok Stories will be released to the general public.
While the stories have proven to be extremely successful on various social networks, their reception is infallible. Just five days ago, Twitter removed its version of such an ‘app’, called ‘freights’, because it did not reach enough popularity or there was an “increase in the number of new users joining the conversation” through that tool.