Jul 14 (Reuters) – Twitter Inc said on Wednesday it will shut down its disappearing posts feature called Fleets on Aug. 3 as the product failed to gain traction among users.
The shutdown comes just eight months after the social media platform rolled out Fleets for its users around the world, and just a month after it began testing advertising within the feature.
In a blog post on Wednesday, Twitter said it had not seen an increase in the number of new users posting Fleets as expected.
(Report by Sheila Dang in Dallas. Edited in Spanish by Rodrigo Charme)