Ubisoft stars in a new controversy after the recent announcement of its NFT platform called “Ubisoft Quartz”. It was the first company to “launch” officially with Ghost Recon Breakpoint as a test subject … and things have not gone quite right. This company proposal was completely rejected by most sectors of the video game industry, accumulating a insane amount of dislikes in the ad trailer on Youtube. The dislike ratio was 96% at the time Kotaku released the news. Now, the company’s own developers express their doubts.
Some Ubisoft developers, especially from the Assassin’s Creed franchise, have shown their concern about the company’s fixation on NFTs and the Ubisoft Quartz platform. “I still don’t really understand the ‘problem’ being solved here”Wrote a Ubisoft employee (via Kotaku). “Is it really worth the (extremely) negative publicity this will cause?“
Another employee asked: “How can you look at private property, speculation, artificial scarcity and selfishness, and then say ‘yes, this is good, I want that, let’s put it into art’?“And finally a third sentenced:”I usually try to stay positive in our ads, but this one is disturbing.“.
Ubisoft developers have not been the only ones to speak out. Most sectors of the video game industry have given their opinion and in general terms it is the rejection of this type of business in video games. So much so that the French union representing Ubisoft Paris, Solidaires Informatique, writes: “Ewe’re far from fun“.
The cards are on the table and now it’s up to Ubisoft to make a decision based on the reaction of its fans and the gaming industry community.