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Understanding and taking into account the needs of users: The XXL webinar from Heise

Im Heise webinar on October 20th with the experts Tim Klein, Oliver Winter and Dominique Winter of the podcast “The product workers“Participants get to know the needs and wishes of their users exactly. The experts show how product owners can gain a better understanding of the user problem (problem area) and which four major risks of product development have to be continuously dealt with as part of product discovery.

They also take a look at the solution space together and learn how to tailor the product backlog to the needs of customers. The speakers clarify what is meant by customer experience and user experience and what role the concepts play in your work as a product owner. They talk in detail about techniques such as personas and scenarios. However, they do not leave the focus on the outcome out of sight and together analyze the effect of a product on users: inside and business figures.

In September and October Heise offers the webinar series “Product owner in the company“a practical introduction to the daily work as a product owner. In a total of 20 hours, participants learn to better understand their role as PO and get practical knowledge for their behavior in Scrum events. They also master the work with users Stories, acceptance criteria and the cutting of requirements, how they work successfully with stakeholders and how they always keep an eye on the needs of customers in Product Discovery and in the Product Backlog.

The webinars have a duration of four hours and take place from 9 a.m. to 1 p.m. Participation in a webinar appointment costs 139 euros. If you book all five appointments at the same time, you can join a discounted combination ticket for 429 euros save a lot compared to retail.

Subsequent access to the videos and exercise materials is included for single and combination bookings. Those interested can find more information and tickets on the webinar series website. If you want to be kept up to date about offers from the heise Academy, you can register for the newsletter.


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