Inditex has integrated the Uterqüe companies into the Massimo Dutti Group through a merger by absorption after the company founded by Amancio Ortega announced last September -with the presentation of its results- that the entire range of Uterqüe products would become available on the website and in selected Massimo Dutti stores, which means that it will no longer be sold in its own store. A process will be carried out progressively and will guarantee the employment of workers.
Specifically, Inditex’s intention is to integrate Uterqüe, a brand that was born in 2008 and has 82 stores, in Massimo Dutti over the next year, within the strategy of anticipation and digital transformation. Both brands are committed to higher quality at a higher price than the rest of Inditex firms.
The operation, published in the Official Gazette of the Mercantile Registry (Borme), supposes the extinction by dissolution without liquidation of the Uterqüe companies and the transfer en bloc of all their assets to Massimo Dutti, which acquires by universal succession the rights and obligations of the absorbed companies.
Reach other markets
In this way, Inditex seeks to take full advantage of the penetration and projection that Massimo Dutti has in international markets such as United States, Canada, Mexico or Turkey for years. In this way, the firm continues the strategy started with Zara Home and Zara, where, with “Very good results”, synergies between brands are exploited to the maximum to increase profits.
All the other formats, meanwhile, continue to develop their integrated digital transformation strategy and maintain relevant store openings despite the impact of the coronavirus crisis due to the restrictive measures imposed by the different governments to control contagions. At the end of the semester, the Inditex group had 6,654 stores, after the opening of 92 new stores in 27 markets around the world.