Not everything lasts forever, as it has been shown Kim Kardashian. The star of «Keeping Up with the Kardashians» announced the end of his beauty brand KKW Beauty, which launched in June 2017 with a collection of contour kits. On Tuesday, the 40-year-old businesswoman and television diva shared that she will close the firm in August to relaunch the line under a “completely new brand.”
“For our loyal customers, it all started with a contour kit and expanded to eyes, lips, body and many incredible collections over the past four years,” Kardashian said in a statement posted on her social media accounts. “On August 1 at midnight we will close the KKWBeauty.com site so that we can return to you under a completely new brand with new formulas that are more modern, innovative and packaged in a new elevated and sustainable look.”.
Kim continued, “I’m excited to continue to develop and expand my product range and that I can finally experience it the way I’ve always envisioned it.” “In addition, my team is working hard to improve the customer shopping experience, where you can shop for my beauty and cosmetic deals in all categories from a single website.”
The mother-of-four concluded her writing not without first thanking her fans and clients “for being on this incredible journey with me, and I promise you that we won’t be leaving for long.” Months after the appearance of KKW Beauty, Kim expanded her beauty empire with the introduction of KKW Fragrances. In November 2019, the celebrity revealed that both brands were doing spectacularly despite reports of declining cosmetics sales.
“I am very active during sales and launches,” she told WWD at the time. “We have doubled in one year. It just makes me proud of the brand and makes me want to push myself to do exactly what I want to do and continue to make the products I love and stay true to the true collaboration, “he added. In June 2020, the beauty conglomerate Coty announced that it had reached an agreement with Kim Kardashian, acquiring a 20% stake in KKW Beauty for US $ 200 million, valuing the business at US $ 1 billion.