What is the best time to post on Instagram?

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Today, the absolute integration of social networks in our day to day has made it not so easy to break through in the world of networks such as Instagram or YouTube. To get a considerable number of followers on, for example, Instagram, you have two ways: The easy way, which is by buying them – something that doesn’t increase your ‘engagement’ and can be a chore if you suddenly gain 20k of new contacts from one day to the next. And the difficult one, which is winning them over.

Time to post on Instagram

To win them you must create attractive content that your audience really wants and does not look in another account. But just as important as getting the quality and the content itself right is the time you post it. If you don’t post your content at the right time, most of them will never see it. The best way to find your ideal post time is by testing your post schedule to see which post time generates the most audience engagement.

And to know this nothing better than to look expert reports like Sprout Social, a social media management platform with more than 20,000 clients that in 2020 analyzed their data to see what time and what day their publications on social media generated more engagement, more ‘engagement’ and therefore more ‘likes’ and followers.

The time is in CDT (central time) and next to it at its corresponding Spanish time. This means that you shouldn’t post at 11 a.m. for every time zone individually, but 11 a.m. CDT works well on publishing for a global audience – and thankfully it’s 6:00 p.m. in Spain, so it won’t catch you sleeping

What is the best time to post on Instagram?

On average, the best time to post on Instagram is Tuesday between 11 AM (6 PM in Spain) and 2 PM CDT (9 PM in Spain). Weekdays between 11 AM and 2 PM CDT is the optimal time frame to increase engagement.

Why? According to Sprout Social “Many of us check our social networks first thing in the morning to catch up on the night before. Then, it’s time to scroll through the lunch break. Lastly, we take one last look at what our friends and favorite brands are up to before going to bed. It is logical that the hours of greatest commitment coincide with the way in which our audiences live their lives ”.

Here are the best times to post to Instagram each day, as well as some additional data from the report:

  • Monday, Wednesday and Friday, 11 AM (6 PM) – 12 PM CDT (7 PM) – Consider that most of your followers are taking a lunch break around this time and will be more likely to scroll through Instagram to catch up on the latest from their friends, favorite brands, and influencers. During these periods of time, share content that is easy to capture and share.
  • Martes, 11 AM (6PM) – 2 PM CDT (9 PM) – As in the previous case, meal breaks are common at these times. However, this longer period of time can be a suitable opportunity to share long-form content, such as IG TV videos, or even to do a live on Instagram.
  • Jueves, 11 AM CDT (6 PM) – For these shorter lunch breaks on Thursdays, try posting Instagram Stories with engagement enhancers like polls, questions, and quizzes to get quick responses that users will read again later.

The best time to post on Instagram every day:

When it comes to scheduling posts for Instagram, the same times may not work every day. Professional advice: Post on Instagram between 7 AM (2 PM in Spain) and 10:30 AM CDT (5:30 PM) Monday through Friday. In this way, you will achieve a more consistent participation, since your content will have time to accumulate views and shares until it reaches the hours of greatest participation, around 11 AM CDT ”.

The best time to post on Instagram by sector

The general data above on the optimal time to post is a great starting point for growing an engaged audience on Instagram. But if you want to be more detailed, here are the best moments to post on Instagram If your organization is in the tech, restaurant, education, healthcare, and non-profit industries, according to Sprout Social research:

For technology companies

  • Best time: Monday 10:00 AM – 10:00 PM CDT (5 PM – 5 AM Spanish time)
  • More consistent engagement: Monday – Friday, 8:00 AM – 6:00 PM CDT (3 PM – 1 AM)
  • Better day: Monday
  • Worst day: Sunday

For restaurants

  • Best time: Lunes 9 AM – 1 PM (4 PM – 8 PM)
  • More consistent engagement: Lunes 9 AM – 1 PM (4 PM – 8 PM)
  • Better day: Monday
  • Worst day: Saturday

For educational organizations

  • Best hours: Viernes 4:00 AM – 5:00 AM (11 AM – 12 PM), Jueves 2:00 PM CDT (9 PM)
  • More consistent engagement: Viernes 4:00 AM – 1:00 PM CDT (11 AM – 8 PM)
  • Better day: Friday
  • Worst day: Sunday

For Health and Health companies

  • Best hours: Martes 8 AM – 12 PM, 5 PM – 8 PM (3 PM – 7 PM) (12 AM – 3 AM)
  • More consistent engagement: Domingo, 8:00 AM – 9:00 AM CDT (3 PM – 4 PM)
  • Better day: Monday Tuesday
  • Worst day: Saturday

For non-profit organizations

  • Best time: Wednesday 10 AM – 6 PM CDT (5 PM – 1 AM)
  • More consistent engagement: Monday through Friday from 11:00 AM to 8:00 PM CDT (6 PM – 3 AM)
  • The best day: Wednesday
  • Worst day: Sunday


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