TikTok has become a powerful platform for emerging artists to showcase their talent and gain recognition. One such artist who has experienced overnight fame and success is Rushawn Ewears. A video of Ewears singing the gospel song ‘Beautiful Day’ has gone viral, garnering millions of views on TikTok and Instagram.
The video, recorded when Ewears was just 10 years old, showcases his incredible vocal talent and has captivated audiences around the world. The success of his cover can be attributed in part to South African singer David ‘The Kiffness’ Scott, who remixed the original video and helped it reach over 11 million people on YouTube.
Ewears’ rendition of ‘Beautiful Day’ has become an international sensation, resonating with listeners from Malaysia to Africa and the Caribbean. Many have praised his voice for its innocence and the powerful message it conveys. The video has also propelled Ewears to social media stardom, with nearly 750K followers on Instagram.
However, with fame comes exploitation. Some have accused bands and individuals of using Ewears’ song for their own gain without supporting him. There have even been bogus GoFundMe campaigns created without Ewears’ knowledge. Despite these challenges, Ewears remains focused on his music and recently registered his rendition of ‘Beautiful Day’ with the Jamaica Music Society to ensure he receives royalties.
The original artist of ‘Beautiful Day’ is Jamaican Reggae/Gospel artist Jermaine Edwards. Ewears’ viral cover has given the song a new lease on life and led to Edwards signing a publishing deal with Sony Music UK. As part of the deal, Ewears also signed with Sony Music UK, ensuring he receives royalties for his rendition of the song.
With the support of Sony Music UK and Edwards, Ewears is embarking on his musical journey. The 16-year-old high schooler has been busy doing interviews and is likely to release new music in the near future. In the meantime, fans can enjoy various remixes of ‘Beautiful Day,’ including one featuring UK rapper Prinz.
Rushawn Ewears’ rise to fame is a testament to the power of TikTok and the impact it can have on emerging artists. His talent and passion for music have touched the hearts of millions, and he is poised to make a lasting impact on the music industry.