Why aren’t Call of Duty fans buying Vanguard? We now understand the situation better thanks to a new survey

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This year’s new installment of Call of Duty, Call of Duty: Vanguard, doesn’t seem to be doing as well as previous games in the franchise in terms of sales. One of the main reasons may be that everyone is too busy playing other games..

GamesIndustry.biz, in collaboration with PAX and EGX, surveyed 671 video game convention attendees in recent months about their Call of Duty buying habits. From them, 284 people claimed to have purchased a Call of Duty game in the past five years, but only 59 (21%) of that group reported purchasing Vanguard.

Of the remaining group who had recently purchased a Call of Duty game but did not purchase Vanguard, more than half of respondents (55%) said they were already too busy playing other games.

In fact, many of the respondents seemed to have other games in mind. 34% said they had played Call of Duty too much lately, and 14% said they were already happy with Call of Duty: Warzone. Another 11% said they were specifically waiting for another game to play, with some offering Battlefield 2042 and Halo: Infinite as examples.

Others stated that the criticism (20%) or the price (4%) discouraged them, that they were not interested in WWII games (24%), that they did not want to support Activision Blizzard due to “business practices” or to “treating employees” (6%), who thought that the community was full of cheaters (3%), that the single-player mode was not good enough (2%), or that the download size was too large (2%).

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Although this is a small sample of players, the apparent apathy towards Call of Duty: Vanguard seems to be reflected in the first sales figures. Vanguard sold fewer units at launch than last year’s installment, Black Ops Cold War, in the UK and Europe, both in physical units (26% less) and digital (44% less). However, in the same regions it is still the second largest game launch of 2021 (behind FIFA, as always).

Nor is it getting the best possible reviews from the specialized media.. We offered you our analysis of Call of Duty: Vanguard exposing its problems and its virtues, having the same apathetic feeling that the fans of the saga themselves seem to expose. But a similar problem is experiencing Battlefield 2042 and we also told you about it, so it does not seem that the year is having the best of the genre. We’ll see what happens with Halo Infinite.

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