With mandatory mask and vaccination passport, the fashion week in Milan started with everything

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Rows of taxis and luxury cars with driver, beauty and original costumes. Milan Fashion Week kicked off today with great pomp and its usual audience, after 18 months of health crisis.

Of the 65 shows scheduled until September 27 to announce the future women’s season for spring and summer 2022, 43 are physical shows and 22 digital. There are numerous presentations by appointment: 98 in total, including 77 physical and 21 digital.

The protocols for entering the parades

The events and celebrations, 41 in the official calendar, of which 37 face-to-face. Despite this, it is still not normal, since guests must present a covid passport to access the activities that certify a first dose of vaccine of at least 15 days or a negative test performed at least 48 hours before. the chinstrap will remain mandatory.

Fendi, Prada, Versace, Dolce & Gabbana, Missoni, Ferragamo, Etro … The big firms have almost all opted for the spectacle with an audience, but the number has been reduced, almost by half.

The measure remains in force for health reasons, to comply with the distancing, but also because many journalists and buyers come from countries with travel restrictions.

What’s new at Milan Fashion Week

The Milanese fashion week still has many novelties, among them the return of Roberto Cavalli, which will reveal the first collection of its new artistic director, the Italian Fausto Puglisi. MM6 Maison Margiela is parading for the first time, just like Luisa Spagnoli. And despite the fact that Gucci stopped attending Milan fashion week in 2020 with its new collections, this year it launches the project entitled The Vault. It is a new space for the new wave of emerging designers.

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Giorgio Armani will celebrate the 40th anniversary of its Emporio line with a retrospective exhibition at Silos, its headquarters in Milan.

“The resumption of events with the public, which began in mid-June thanks to the vaccination campaign, takes place in a context of economic recovery and shows the courage of the organizers, the tenacity of the companies and the support of the Italian industry”, assured Carlo Ferro, president of the Italian Trade Agency.

The Italian fashion sector (which includes textiles, clothing, leather, footwear and leather goods) registers encouraging data with a 24% turnover growth in the first quarter of 2021 compared to the same period in 2020. Despite this, it remains 15% below pre-covid levels. In any case, the increase in orders in the industry should allow it to be lowered to seven points below 2019.

The Italian fashion confirms the great appeal it has in the world, with exports amounting to 18.2 billion euros (about 21.37 billion dollars) during the first five months of the year, an overall increase of 27.6%, thanks in particular to China and the countries of the European Union. “This is a renaissance”, summed up the president of the National Chamber of Fashion of Italy (CNMI), Carlo Capasa.

The entity has set ambitious goals, as it hopes to help accelerate sustainable change in the fashion sector, accelerate the multicultural evolution of Italy with the prospect of increasing diversity and inclusion, and promote the talent of the best emerging designers in the national and international scene, explained Capasa.

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