With the purchase of Crunchyroll, Sony becomes a major competitor in anime

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Crunchyroll, Sony

Today more than ever content development has a high value in the industry. The health contingency made it clear that there are digital platforms for all tastes and that they can be an excellent business. Those who are anime fans should be happy to learn that Sony decided to buy the Crunchyroll company and promised to expand the catalog. 

The Japanese electronics and entertainment industry giant announced the acquisition for $ 1.175 billion of the US video streaming platform Crunchyroll, which specializes in Japanese animated series.

Sony explained that it reached the purchase agreement with the US telecommunications giant AT&T, the current owner of Crunchyroll, after months of negotiations. It’s worth remembering that Crunchyroll became part of AT&T when it bought Time Warner and supplied content for HBO Max.

Crunchyroll boasts one of the largest licensed Japanese animation catalogs in the world. In addition to manga and mobile games . Founded in 2006, the platform has 90 million registered users in more than 200 cities.

Through this purchase, Sony plans to consolidate its presence in the global video streaming market which, due to the pandemic, is experiencing one of its best moments. 

On the purchase Joanne Waage, General Manager of Crunchyroll, said in a statement: “We are excited to embark on this new journey. Crunchyroll has built a world-class brand with a passionate fan base of over 3 million subscribers, 50 million of social media followers and 90 million registered users. These incredible fans have helped propel anime to become a global phenomenon. Combining the strength of the Crunchyroll brand and the experience of our global team with Funimation is an exciting prospect and a victory for the amazing anime art form. “

A winning combination 

It is worth noting that Sony is not new to the anime market. In 2017 it bought Funimation, another platform specialized in Japanese animation that already licenses many popular shows such as Attack on Titan, Fullmetal Alchemist and One Piece.

Thus, as has been released, the Japanese company plans to combine the achievements of Crunchyroll with Funimation. 

In a statement on the sale, Sony said that “the combination of Crunchyroll and Funimation provides the opportunity to expand distribution for its content partners as well as grow fan-centric offerings.” 

Also, according to Bloomberg, one of the advantages of the agreement for Sony is that it will be easier to promote the music of its artists who frequently make songs for anime.

In addition, it should be remembered that Sony also produces Japanese animation films and series in its Aniplex studio . His most recent film “Demon Slayer”, which was released this fall in Japan, is about to become the biggest box office success in the Asian country, hot on the heels of Hayao Miyazaki’s ” Spirited Away ” (2001). .

Regarding the acquisition Tony Vinciquerra, CEO of Sony Pictures, said: “Through Funimation and our excellent partners at Aniplex and Sony Music Entertainment Japan, we have a deep understanding of this global art form and are well positioned to deliver exceptional content to audiences around the world. Together with Crunchyroll, we will create the best possible experience for fans and a greater opportunity for creators, producers and publishers in Japan and elsewhere. “

However, it should be clarified that the agreement still needs to be evaluated and is subject to regulatory approvals, so it will be necessary to wait for the final decision. 

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