Air Jordan 1 Retro High OG ‘Self Expression’ Release Date and Details

Every Pair Is Personal: Air Jordan 1 Retro High OG ‘Self Expression’ – Release Date & Details

Jordan Brand continues to innovate and celebrate creativity with the highly anticipated release of the Air Jordan 1 Retro High OG ‘Self Expression’. This special edition sneaker brings more than just a fresh look—it offers wearers a canvas for individuality, staying true to the legacy of the Air Jordan line while embracing the spirit of self-expression.

A Canvas for Creativity: The ‘Self Expression’ Concept

The Air Jordan 1 High OG ‘Self Expression’ is not your typical sneaker drop. However, this 2025 release is designed to transform over time. Each pair features a striking Black and Summit White base, but what truly sets it apart is a unique three-layer paint system. The uppermost layer is black, beneath it lies a colorful second layer, and at its core is a crisp white foundation. As wearers scuff, peel, or customize their shoes, these layers reveal themselves, meaning no two pairs will ever develop the same aesthetic. This evolving design gives sneaker enthusiasts the chance to make their kicks as personal as their signature.

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Fans can follow the evolution of others’ pairs on social media, with early images and reactions already appearing on Instagram and Twitter, showcasing how each owner personalizes their Air Jordan 1s. These real-time style stories echo the campaign message: “Every Pair Is Personal.”

Celebrating Jordan Brand’s 40th Anniversary

This release also marks an important milestone in sneaker history. The Air Jordan 1 debuted in 1985 and quickly became not just a basketball staple, but a symbol of youth culture and self-expression around the world. Four decades later, launches like ‘Self Expression’ reinforce Jordan Brand’s commitment to creativity, innovation, and empowering wearers to tell their own stories.

Sneaker historians will remember other iconic, customizable versions—such as the Lance Mountain x Nike SB Air Jordan 1s from 2014, which similarly featured a paint-wear design exposing bold colors underneath. Those releases were celebrated by both sneakerheads and skaters, and the new ‘Self Expression’ edition is a nod to those roots while introducing new color and material combinations for 2025.

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Release Details and Where to Buy

  • Release Date: August 9, 2025
  • Retail Price: $180 for men’s sizes, $140 for grade school sizes
  • Colorway: Black/Black-Summit White
  • Style Code: DZ5485-001

The ‘Self Expression’ Jordan 1 will be available at select Jordan Brand retailers, online shops, and Nike.com. Interested buyers should act quickly, as demand for highly customizable sneakers has been tremendous, especially when celebrating an anniversary year. For a full rundown of all upcoming drops, readers can consult comprehensive Air Jordan release calendars on established sneaker news sites.

Related content includes official launch details breaking down the colorway and customizable paint layers, and a look at how this pair fits into 2025’s stacked release calendar that includes other AJ1 highs, retros, and collaborations.

Social Buzz and Community Engagement

Ahead of the drop, sneaker communities have ramped up discussion online. Instagram posts from sneaker photographers and early pairs shared by collectors highlight unexpected color reveals and personal customization stories. For ongoing inspiration, follow hashtags like #Jordan1SelfExpression on Instagram and Twitter.

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In Summary

With the Air Jordan 1 Retro High OG ‘Self Expression’, every sneaker truly tells a personal story. Its layered design invites wearers to leave their mark, honoring both the heritage of the Jordan brand and the individuality of every fan. Don’t miss your chance to own—and create—a one-of-a-kind milestone in AJ1 history.

Stay in the loop on all upcoming Air Jordan release dates and join the celebration as Jordan Brand marks its 40th year with sneakers that let you show the world who you are, one layer at a time.

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