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Alabama Rush Returns: ‘Bama Sorority Trend Goes Viral on TikTok Again

Alpha Gamma Delta, University of Alabama, 2023 @uaofsl/Instagram

Every August, teenage girl culture is dominated by Bama Rush, now famously dubbed as Bama Rush-Tok on TikTok. This yearly event encapsulates the enthusiasm and intensity of young women at the University of Alabama in Tuscaloosa as they aspire to join a sorority.

Bama Rush refers to the sorority recruitment process at the University of Alabama. For those new to Greek Life at U.S. colleges, it’s an eventful and sometimes taxing week for the young women, also known as PNMs (potential new members). The event spans over eight days, with each day holding a specific purpose.

The journey begins with Convocation, followed by Open House, where PNMs learn about the sororities they might join. After these initial introductions, the Philanthropy days focus on the charity work each sorority champions. These days provide insight into the broader missions and values the sororities uphold.

Sisterhood days come next, offering PNMs a chance to interact more closely with current sorority members. Being invite-only, these sessions allow hopefuls to discern the unique culture, values, and camaraderie of each group. It’s an essential step in understanding the kind of sisterhood and community they might be walking into.

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Members of the Alpha Phi sorority, University of Alabama @alabamaalphaphi/Instagram

Preference day stands out as the most formal day, comprising invitation-only events where PNMs can attend up to two parties. This day is crucial for candidates to reflect deeply on their sorority preferences and to engage in more intimate conversations with current members. By the end of the day, PNMs will rank the sororities, from which they hope to receive a bid.

The week culminates in Bid Day, where PNMs learn if they are offered a bid from any of the sororities. It’s a day marked by both joy and disappointment—joy for those who succeed and heartbreak for those who don’t receive a bid.

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Members of the Phi Mu sorority at the University of Alabama @uaphimu/Instagram

The phenomenon of Bama Rush has snowballed, thanks largely to social media platforms like TikTok. It all started with a few PNMs sharing their rush experiences on the app, capturing the imagination and attention of viewers globally.

These girls often document their entire rush journey, from the outfits they wear to each event to the emotions they feel throughout the process. The more they posted, the more traction they garnered, leading viewers to root for their favorite PNMs much like fans of a sports team.

Pioneers like Kylan Darnell gained widespread fame in 2022 for her rush experience. Another notable figure from last year was Morgan Cadenhead, who managed to amass a considerable following despite not receiving a bid. This year, new names like May Chandler and Sydney Daniel have emerged and are continuing to make waves in the Bama Rush-Tok realm.

For those keen on understanding evolving teen trends, Bama Rush stands as a testament to how traditional events can blend seamlessly with modern social media dynamics, creating a captivating spectacle that draws in audiences year after year.

Source: MSN, Teen Vogue