Aura Entertainment Acquires Lilly Singh’s DOIN’ IT and Announces U.S. Release Date

Aura Entertainment Acquires Lilly Singh’s Sex-Ed Comedy Doin’ It, Sets U.S. Release Date for September 19

Aura Entertainment has secured U.S. distribution rights to Doin’ It, a bold and hilariously candid sex education comedy starring, co-writing, and produced by Lilly Singh, marking her first leading role in a feature film. The movie is slated for a nationwide theatrical release on September 19, 2025. Earlier this year, Doin’ It premiered at the 2024 South by Southwest (SXSW) Film Festival, where it attracted notable attention for its fresh take on familiar themes.

About the Film

Directed by Sara Zandieh, known for A Simple Wedding, Doin’ It was co-written by Singh alongside Zandieh and Neel Patel. The film’s story centers on Maya (played by Singh), a 30-year-old software engineer from a conservative Indian family who juggles her tech career with a job as a high school substitute teacher. When unexpectedly assigned to teach sex education classes—despite being a virgin herself—Maya finds herself in comedic and chaotic situations that explore both cultural taboos and personal growth.

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This sex-positive comedy channels sharp cultural commentary through a South Asian lens, deploying raunchy humor and inclusivity to reinvent the coming-of-age storyline. The ensemble cast features talents such as Sonia Dhillon-Tully (Wedding Season), Sabrina Jalees (I Used to Be Funny), Ana Gasteyer (Saturday Night Live), Stephanie Beatriz (Encanto), Mary Holland (Ghosts), Utkarsh Ambudkar (Pitch Perfect franchise), and Trevor Salter (She-Hulk: Attorney at Law).

Production and Creative Team

The film emerged from a collaboration between Singh’s Unicorn Island Productions, Likely Story, and Camelback Productions—the latter helping finance and co-produce. It is produced by industry veterans including Anthony Bregman (In The Heights), Erica Matlin (The Half of It), Polly Auritt (The Kingdom), and Anita Verma-Lallian.

Doin’ It exemplifies a confluence of fresh voices in comedy and storytelling, highlighting underrepresented narratives while bringing forth relatable humor and contemporary social themes.

Cultural Significance and Reception

Through Maya’s experience navigating conservative cultural expectations and modern sexual education, Doin’ It offers insightful, humorous perspectives around sex positivity—a topic often approached cautiously, especially within South Asian communities. The film’s willingness to confront these themes head-on, combined with Singh’s charismatic lead performance, has garnered praise for its honesty and humor.

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As a trend, sex education comedies reflect a growing demand for media that demonopolizes discussions about sex, focusing instead on empowerment, education, and empathy. Doin’ It contributes meaningfully to this genre by blending authentic cultural nuances with laugh-out-loud scenarios, attracting audiences eager for diverse storytelling.

Social Media Buzz

Since its SXSW debut, Doin’ It has stirred online conversations, especially on Twitter and Instagram, where fans and critics alike have celebrated Singh’s transition from YouTube stardom to film success. Fans have highlighted the film’s blend of wit and frankness, praising Singh’s fresh voice in contemporary comedy. Lilly Singh herself shared insights into the project’s development and the importance of breaking taboos around sexual health in various interviews and posts, amplifying anticipation for its theatrical launch.

Looking Ahead

With Aura Entertainment’s acquisition ensuring wide U.S. distribution, Doin’ It is poised to open doors for more inclusive, culturally nuanced sex comedies on mainstream platforms. The film’s September 19 release date underscores a strategic move to connect with audiences seeking humor intertwined with meaningful, modern themes.

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For more information on Doin’ It, visit Unicorn Island Productions’ page or Aura Entertainment’s official site.


This movie is an exciting example of how comedy can be both entertaining and socially relevant, expanding the conversation about sex education in a way that respects cultural complexity yet invites laughter and understanding. Fans of Lilly Singh and fresh, contemporary filmmaking will find Doin’ It a must-watch this fall.

William Quick
William Quick

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