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10 Best Plum Mascara Options for Stunning Lashes in 2025
If you’re seeking the best plum mascara to elevate your lash game in 2025, you’re in the right place. Plum mascara not only enhances the natural beauty of your lashes but also introduces a unique twist of color, creating an eye-catching look. The market is now brimming with various formulations and innovative features, making it essential to find the one that suits your needs. In this article, we’ll explore the top 10 plum mascaras available on Amazon, offering in-depth reviews, pros and cons, and everything you need to make an informed decision.
Top 10 Plum Mascaras on Amazon
1. Plum Goodness Natural Vegan Mascara
- Smudge-proof Mascara for Volume and Length: This hypoallergenic mascara is specially designed for sensitive eyes and is smudge-proof, sweatproof, and tear-proof to provide long-lasting wear
- Paraben Free and Fragrance Free: This mascara is free from harmful parabens and fragrances, making it safe for not only all skin types including those with allergies, but also for those with sensitive eyes and contact lens wearers
- Lengthening and Volumizing: The thickening lash mascara is formulated to provide maximum length and volume to your lashes, giving you a fuller and more dramatic look
- Vegan and Cruelty Free: This cruelty free and vegan mascara is made with natural ingredients and never tested on animals, giving you peace of mind in your makeup routine
- Allergy Certified and Non-Toxic: All our hypoallergenic mascaras are allergy-friendly, making it a safe and gentle choice for those with sensitive eyes and skin
Plum Goodness has taken the beauty industry by storm with its commitment to natural and vegan products. This mascara is no exception. It features a unique blend of natural oils and waxes that provide nourishment while delivering a fabulous plum hue. The formula is not only smudge-proof but also volumizing, making it perfect for everyday wear or special occasions.
Pros:
- 100% vegan ingredients
- Enhances volume and length without clumping
- Water-resistant formula
- Nourishes lashes with natural oils
Cons:
- Can be difficult to remove
- Color may appear muted on darker lashes
2. NYX Professional Makeup Worth the Hype Mascara – Plum
No products found.
NYX is known for its quality products at an affordable price, and the Worth the Hype Mascara in plum is no different. Featuring a volumizing formula that holds up throughout the day, this mascara lengthens and defines your lashes for a dramatic finish. The packaging is chic and easy to handle, making application a breeze.
Pros:
- Affordable price point
- Lengthens and volumizes effectively
- Bold color payoff
Cons:
- May require multiple coats for desired volume
- Not waterproof
3. Milani Highly Rated 10-in-1 Volume Mascara – Plum
- MASCARA FOR EVERY EYE: This iconic formula is highly rated for a reason! Our luxurious 10-in-1 mascara builds, lifts and dramatizes for sky-high lashes in a single stroke. Who doesn’t want voluminous and lengthening mascara?
- STATE-OF-THE-ART BRUSH: The Elite brush is designed to coat lashes from root to tip and tapered end delivers sleek, even saturation. Combs and separates to volumize and define each and every lash.
- CRUELTY-FREE BEAUTY WITH RESULTS: The plant-based formulation protects and conditions, without smudging, flaking or clumping and is made without parabens, D5, TEA, alcohol or perfume. In a consumer panel survey, 94% saw doubled lash thickness, 91% saw dramatic volume in one stroke, and 91% saw instant curl and lift in lashes.
- TIPS & TRICKS: For best results, Highly Rated Mascara may require initial priming on first use by pumping the brush into the vial to distribute the product evenly.
- WE ARE MILANI: Born in East LA, we've always been connected to the rich diversity of our neighborhood, because it’s a place that truly embodies the melting pot of Los Angeles. We're not inspired by couture and top models. Our passion is real people, living real lives. Beauty is for everyone. No matter who you are or where you come from, we're here to fuel your self-expression with makeup for every shade, attitude, and ethnicity. No judgment. No exceptions.
Milani’s Highly Rated 10-in-1 Volume Mascara offers an impressive array of benefits, including volumizing, lengthening, and curling your lashes. The plum shade adds a unique touch to enhance your eye makeup looks, ensuring that your lashes stand out. The specially designed brush ensures even application, preventing clumping.
Pros:
- 10 different benefits in one product
- Highly pigmented plum color
- Long-lasting formula
Cons:
- Can dry out if left open for too long
- Some may find it too thick
4. L’Oreal Paris Voluminous Lash Paradise Mascara – Plum
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L’Oreal’s Voluminous Lash Paradise Mascara is a cult favorite known for its ability to deliver lush, voluminous lashes. The plum color offers a subtle twist on your traditional black mascara, making it a great option for those looking to experiment. With its soft, wavy bristle brush, it evenly coats every lash for a feathery finish.
Pros:
- Feather-light feel
- Great volume and definition
- Easy to remove with makeup remover
Cons:
- Plum hue may not be vibrant enough for some
- Can smudge in humid conditions
5. Essence Lash Princess False Lash Effect Mascara – Plum
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Essence Lash Princess is popular for its outstanding formulations, and the False Lash Effect Mascara in plum will not disappoint. This mascara promises dramatic volume and length, taking your lashes from basic to fabulous in a single coat. The conical brush reaches every lash, giving a striking effect.
Pros:
- Incredibly affordable
- Bold color and impressive volume
- Suitable for sensitive eyes
Cons:
- May flake after several hours
- Not waterproof
6. Tarte Tarteist Lash Paint Mascara – Plum
- tubing XL peptide blend for XL length, XL lift & XL pigment
- 360° lash extension comb for full-on flutter
- creamy & buildable for lash extension effect
- CLINICAL RESULTS* 24-hour longwear, smudge proof & flake-free; sweatproof; ophthalmologist tested; dermatologist tested; vegan *based on a clinical study of 33 subjects
- SKINVIGORATING INGREDIENTS: shea butter moisturizes & conditions; castor oil moisturizes, nourishes & gives shine to lashes; carnauba wax for smooth application with lengthening & volumizing benefits; biotin helps nourish hair & lashes; niacinamide nourishes to improve the look of lash texture & sheen; panthenol helps condition lashes
If you’re looking for a high-end option, Tarte’s Tarteist Lash Paint Mascara in plum is worth considering. Infused with nourishing ingredients like olive esters and rice bran wax, this mascara works to condition your lashes while providing intense volume and length. The tapered brush makes it easy to apply, ensuring every lash is lifted.
Pros:
- Luxurious feel with nourishing ingredients
- Volunteer volume and length
- Sleek, attractive packaging
Cons:
- Higher price point
- Can be clumpy if too much is applied
7. Too Faced Better Than Sex Mascara – Plum
- Hourglass-shaped brush separates & coats each lash for dramatic volume & longer lashes
- Rich multidimensional effect. Volumizing. Film-forming polymers lock curl in place
- Peptides condition lashes
- Ophthalmologist tested. Suitable for contact lens wearers
- Cruelty Free
Too Faced is known for its iconic Better Than Sex mascara, and now it’s available in a stunning plum shade. This mascara offers dramatic volume and intense color that enhances your eye makeup flawlessly. The hourglass-shaped brush helps separate and curl each lash, providing a beautiful finish.
Pros:
- Intense volumizing benefits
- Eye-catching color
- Long-lasting wear
Cons:
- Can be hard to remove
- Higher price than drugstore brands
8. Maybelline Lash Sensational Mascara – Plum
−$3.00
- Sky High Lash Impact: Our Sky High Mascara features a volumizing and lengthening mascara formula for long, full lashes with a light as air feel. Now available in a purple mascara, green mascara and other limited edition colored mascara shades
- Lash Extension Brush: Features our exclusive Flex Tower mascara volume and length brush that bends to volumize and extend every single lash from root to tip. Ophthalmologist and allergy tested, suitable for sensitive eyes and contact lens wearers
- Full Volume Meets Limitless Length: This washable mascara formula is infused with bamboo extract and fibers for lightweight lashes that don't flake or smudge. Maybelline Sky High Mascara is available in washable and waterproof mascara formulas
- Maybelline Has What You Need: Create any look with foundation, BB cream, concealer and highlighter for the perfect canvas, eye shadow, brow pencil, mascara and eyeliner for any eye look and lip products, from matte lipstick to au natural lip gloss
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Maybelline’s Lash Sensational in plum is a must-have for anyone who loves bold lashes. This mascara captures and coats each lash to maximize volume and add length. The arch-shaped brush is designed to reach even the tiniest lashes, ensuring full coverage and an eye-opening effect.
Pros:
- Affordable pricing with high-end results
- Unique brush design
- Layerable for added drama
Cons:
- Color may not show up as vividly on darker lashes
- Can smudge if applied too thickly
9. Revlon So Fierce! Mascara – Plum
−$3.21
- OVER-THE-TOP LENGTH & VOLUME: Your fiercest lashes ever! The unapologetic length gives the look of lash extensions. Our So FierceTM Mascara is infused with lash-lifting polymers, paraffin, and rice-bran waxes, that extend and magnify your lashes for a voluminous, extravagant look
- FIERCE LASHES FOR HOURS UPON HOURS: With up to 24 hours of wear there’s plenty of time to slay in this glossy black eyelash mascara
- TAPERED WAND ENSURES PRECISE APPLICATION: With 252 multi-layered bristles the molded, tapered mascara wand combs and grabs each and every lash, to coat the lashes from root to tip. It separates with real precision- no clumping, smudging or flaking
- AVAILABLE IN THREE BOLD SHADES: This voluminous mascara comes in 3 show-stopping shades; Blackest Black, Black and Blackened Brown
- LIVE BOLDLY WITH REVLON MAKEUP: Revlon has the high-quality, high-pigment, bold makeup you need to be yourself. Create any look—day to night, weekday to weekend—with our longwear color eyeshadows, eyeliners, matte or shiny lipsticks, and more
Revlon’s So Fierce! Mascara in plum captures the essence of bold beauty. Featuring a revolutionary, unique brush, this mascara separates, coats, and volumizes lashes for a full and feathery look. The plum tint adds a sophisticated twist to any makeup routine, perfect for those wanting to stand out.
Pros:
- Good separation and volume
- Plum color is vibrant yet wearable
- Affordably priced
Cons:
- Can feel heavy on lashes
- May not perform well in humid conditions
10. Covergirl Exhibitionist Mascara – Plum
−$5.57
- SHOW-STOPPING VOLUME: Create full, defined lashes that stand out with this volumizing mascara
- SMOOTH APPLICATION: Formula glides on smooth with no flaking or smudging
- ONE COAT IS ALL IT TAKES: Get bold, longer lashes with just one application
- VOLUMIZES LIKE THE #1 PRESTIGE MASCARA
- CRUELTY-FREE: Covergirl products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on animals
Covergirl’s Exhibitionist Mascara in plum adds a pop of color to your everyday makeup routine. This formula aims to stretch and amplify your lashes while providing deep, rich color. Designed to be clump-free, this mascara is perfect for those looking for an easy, clean application that lasts all day.
Pros:
- Clump-free application
- Long-lasting wear
- Rich color that enhances eye looks
Cons:
- Doesn’t provide much volume
- Color payoff may vary on different lash colors
By now, you should have a comprehensive understanding of the best plum mascara options available on Amazon in 2025. From drugstore brands to high-end luxury choices, there’s something for everyone to achieve fabulous lashes! With these products, you can experiment with color while maintaining the quality you desire. So go ahead, explore these plum mascaras, and elevate your makeup game today!
Buying Guide for Plum Mascara
When it comes to enhancing your lashes, choosing the right mascara is essential. Plum mascara is a popular choice for many makeup enthusiasts due to its natural ingredients, cruelty-free formulations, and stunning results. Here’s a guide to help you pick the perfect plum mascara for your needs.
1. Understand Your Needs
a. Desired Effects
- Lengthening: Look for formulas that specify lash lengthening properties.
- Volumizing: If you want thicker lashes, opt for volumizing mascaras.
- Curl: Some mascaras are designed to hold a curl for a more lifted look.
b. Occasion
- Daily Wear: Choose a lightweight, smudge-proof mascara.
- Special Events: Go for a bold, highly pigmented formula that lasts all day.
2. Check Ingredients
a. Natural Formulas
Look for ingredients that are organic and cruelty-free if you prefer environmentally friendly options. Common natural ingredients in plum mascaras might include:
- Botanical Oils: Nourish and protect lashes.
- Vitamins: Provide conditioning benefits.
b. Avoid Harmful Ingredients
- Parabens and Sulfates: Choose formulas free from these chemicals to reduce irritation and allergic reactions.
- Synthetic Dyes: Opt for masks with natural coloring agents.
3. Consider Your Lash Type
a. Short or Sparse Lashes
- Look for mascaras with a ?fiber-infused or dramatic volumizing formula.
b. Long Lashes
- A lengthening mascara might help achieve a more defined look.
c. Sensitive Eyes
- Choose hypoallergenic formulas that are ophthalmologist-tested.
4. Brush Types
a. Bristle Brushes
- Suitable for volume and thickness.
b. Rubber/Silicone Brushes
- Work well for precise application and separating lashes.
c. Curved Brushes
- Help lift and curl lashes for a more dramatic effect.
5. Color Selection
While plum mascara typically refers to a rich deep purple, there might be variations. Consider:
- Rich Plum: A deep shade that enhances green and hazel eyes.
- Bright Plum: A bolder hue for a fun, unique look.
6. Easy Removal
a. Waterproof vs. Washable
- If you need long-lasting wear, consider waterproof formulas. However, they can be harder to remove.
- For easier removal, look for washable mascaras, especially if you’re using it daily.
7. Budget
Plum mascaras come at various price points. Set a budget and do some research to find quality options within your range. Keep in mind that sometimes spending a little more can reflect in better ingredients and results.
8. Read Reviews
Check out user reviews before purchasing. Look for feedback on:
- Longevity
- Ease of application
- How well the product holds up throughout the day.
9. Try Samples
If possible, try out samples or travel-sized versions of different plum mascaras. This can help you find the perfect match without committing to a full-sized product.
Conclusion
Plum mascara can be a beautiful addition to your makeup collection, providing a unique twist to your eye look. By considering your needs, ingredient preferences, and lash type, you can find the ideal mascara that not only enhances your lashes but also aligns with your values. Happy shopping!
