‘Cobra Kai’ Shows Netflix Needs an Improved Release Schedule

If you recently indulged in the first five episodes of Cobra Kai’s sixth season on Netflix and found yourself confused by the absence of Episode 6, you’re not alone. The bewilderment is understandable, especially upon realizing that Part 2 won’t be released until November 15th. Additionally, discovering that the final five episodes of Season 6 won’t arrive until sometime in 2025 might have you contemplating the cancellation of your Netflix subscription. It’s an entirely reasonable reaction given the frustrating release model Netflix has adopted for its later-season shows, including The Witcher, Stranger Things, and Bridgerton.

It’s clear why Netflix is choosing this release strategy. The streaming giant is attempting to extend the life of new seasons to ensure that subscribers remain committed. In the past, the delays were attributed to unfinished post-production work, but that excuse no longer holds water. For example, Netflix released most of Stranger Things 4 in late May, followed by a second part in early July—spreading it out just over a month to keep users subscribed for at least three months. However, extending Cobra Kai over several months feels excessive.

Considering the current scenario, it’s evident that the binge model for popular ongoing shows is nearing its end. Initial seasons will still likely be available for binge-watching to jumpstart interest, but expect subsequent seasons of hits like Squid Game, Wednesday, Stranger Things, and The Witcher to be released in segmented “Parts” instead.

There is, however, a simpler and more natural solution that has proven effective in the past and is still used by many competing streaming services. This would involve releasing the initial three episodes during the first week, followed by a weekly release schedule for subsequent episodes. Netflix has shown it can deploy this strategy successfully, as demonstrated with the popular anime Delicious In Dungeon.

The community is divided between those who enjoy weekly releases—reminiscent of the days when everyone watched major shows like Game Of Thrones or The Walking Dead simultaneously—and those who prefer the binge model. But does anyone truly favor this multi-part release schedule?

The advantages of a weekly release schedule are clear for both subscribers and Netflix. By extending subscriptions for several weeks or more, Netflix ensures prolonged engagement and continuous conversation around the new season. Each episode garners more attention in the press, on social media, and on discussion boards. For producers and writers, episodes can be crafted to capitalize on these extended releases, incorporating more cliffhangers and engaging plot twists. If post-production issues do arise, teams can prioritize finishing earlier episodes while having additional time to perfect later ones.

From the viewers’ perspective, the first five episodes wouldn’t be devoured in a single day only to leave weeks or months of waiting for the next set. It’s a win-win for everyone. While this might not align with the high-stakes competition in Cobra Kai’s Sekai Taikai tournament, it’s an achievable goal for Netflix, its subscribers, and shareholders.

Source: Netflix