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Thanks to my role as a beauty editor, I’m constantly surrounded by a rotating cast of remarkable products. Though my shelves are full, I still rely on one tried-and-true method for narrowing down what’s worth trying: a celebrity’s seal of approval. After all, when stars trust a formula on and off the red carpet, it deserves a closer look.
In 2025 alone, celebrities have inspired me to put over 20 beauty items through their paces, but after rigorous testing, I’ve handpicked the 12 standout products under $90 that genuinely delivered results. From skincare to hair care and makeup, these gems show that Hollywood-endorsed beauty isn’t always synonymous with a steep price tag.
Below, explore the editor-curated picks that have made waves among Hollywood’s A-list and real shoppers alike.
Jodie Foster drew my attention to FarmHouse Fresh, an indie skincare brand, after she revealed prepping for several awards shows using their lineup. The most impressive result? This ultra-smoothing neck cream, which is winning rave reviews for its blend of marine algae, hyaluronic acid, and vitamin C. These powerhouse ingredients are known for delivering firmer, plumper, and smoother skin. One user in their late 50s credited it with a “considerable decrease in turkey neck,” echoing countless five-star reviews on the brand’s site. If you’re curious about its formulation or want to check user testimonials, learn more directly from FarmHouse Fresh.
Andie MacDowell swears by this L’Oréal Paris moisturizer, a product backed by over 3,600 five-star ratings for just $30. Infused with vitamin E, antioxidants, caffeine, and salicylic acid, it hydrates and firms skin overnight, leaving it renewed by morning. MacDowell’s endorsement has made it a nighttime staple for many seeking affordable yet effective anti-aging results. You can find more details, including direct Amazon reviews, at L’Oréal Paris Age Perfect.
Nicole Kidman’s ever-changing hairstyles always look flawless, so it’s no surprise she trusts Virtue Labs Healing Hair Oil to keep her hair strong and shiny. This luxe oil promises to strengthen hair, help prevent breakage, and encourage new growth. Shoppers boast about seeing noticeable thickening and healthy regrowth, attributing the improvements to its unique blend of hair-nourishing ingredients. Virtue’s oil is detailed here.
Jennifer Aniston and Nicole Kidman both count these complexion drops as a mainstay in their beauty arsenal. Equal parts serum and foundation, the formula uses ingredients like camellia oil, pomegranate extract, ginger, and ginseng to deliver sheer, dewy coverage while working behind the scenes to brighten and plump skin. Users rave about its ability to blur pores and lines for that signature celebrity glow—discover more on Nordstrom’s product page.
Other noteworthy products rounding out the list include:
Red carpet beauty is always a trending topic. At recent major award shows like the 2025 Grammys, affordable products have dominated celebrity routines. As reported by Harper’s Bazaar, Sabrina Carpenter’s makeup artist used a $13 Aquaphor Ointment Body Spray, and Cynthia Erivo’s monochrome glam came courtesy of $8 e.l.f. foundations, showing that even stars rely on drugstore gems for show-stopping looks. See more about trending red carpet products at Harper’s Bazaar’s Grammys beauty roundup.
Meanwhile, Instagram remains a go-to space for unveiling products and real-time testimonials. Beauty brands such as Fenty Beauty and Honest Beauty—regularly touted by celebrities—are frequently spotlighted on Instagram feeds and stories, further fueling beauty trends across all price points. You can explore highlights and product launches through official brand accounts like @victoriabeckhambeauty and @flowerbeauty.
Whether you’re restocking your routine or curating a wish list, these beauty essentials prove that the best celeb-approved products blend efficacy, accessibility, and often, a touch of luxury. If you want to dive deeper into current celebrity-favorite launches, see recent editor roundups at publications like InStyle and keep scrolling your favorite stars’ feeds for instant updates on what’s trending next.