Fans Criticize Kylie Jenner’s Khy Swimwear: ‘Promoting Unrealistic Standards’

Kylie Jenner is once again facing criticism for promoting ‘unrealistic’ body standards through recent swimwear photos for her clothing brand, Khy.

The youngest Jenner sister showcased her new bikinis on Instagram, flaunting her hourglass figure in a satin sky-blue two-piece. The top featured skinny double straps and ruched detailing, while the bottoms had a similar ruched design with thin straps, giving a minimal look. She posed from different angles, likely in her backyard, for the photos.

While the photos display her signature bikini style and poses, many users expressed concerns about her “unnatural” body and the rumored quality of the clothing line.

Her followers did not hold back in the comments section:

“Wasn’t her last swimwear line absolute crap quality? Why would anyone buy this haha?”

“Who wears these as they are tiny? So unrealistic.”

“Let’s be honest, this won’t fit anybody’s body nice unless you’re Kylie Jenner.”

“Is anything real about you?”

“How is it possible to be this thirsty and attention starved?”

In another Khy swimsuit look, the mother of two wore a silver satin one-piece with side cutouts, a keyhole cutout at the center, and a halter criss-cross neck.

However, sharp-eyed fans noticed a striking resemblance to a yellow one-piece she promoted in 2021 for her previous venture, Kylie Swim.

“She probably wrote ‘KHY SWIM’ on an otherwise unused notepad, sat there for like 5 minutes, and couldn’t come up with anything. So she went rummaging in her dogpile of forgotten and failed brands, found her old Kylie Swim sketches, and just recycled those.”

“I mean, the least she could have done is widen that crotch a little more on this one. It’s still completely unwearable.”

“I knew I’d seen it before.”