ITV Boss Reassures Producers Amid Market Contraction: “We Can Afford Content”

ITV is yet to refuse projects due to financial constraints, as disclosed by programs boss Kevin Lygo. During his address at the Edinburgh TV Festival, Lygo acknowledged the market has shifted, with the “middle ground” vanishing due to megahits like Netflix’s “The Gentlemen.”

Lygo aimed to reassure producers concerned about a lack of opportunities, following a panel where several executives said the industry has too many production companies. He emphasized that the commissioning team is always trying to strike a balance between not overcommitting financially and being ready to greenlight promising projects quickly.

Despite market contractions and numerous layoffs, Lygo conveyed his sympathy for small independent production companies struggling to secure business. He emphasized that ITV remains operational and has focused on maintaining spending and program budgets even during tough times. “We’re not yet turning stuff down because we can’t afford it,” he reiterated.

However, he highlighted that the “slightly soft middle ground” that ITV used to occupy is no longer present. Citing popular shows like Guy Ritchie’s “The Gentlemen,” he questioned why audiences would choose the median options when such compelling content is available.

Nigel Farage’s return to the headlines amid the UK riots led Lygo to face questions regarding Farage’s appearance on last year’s “I’m a Celebrity… Get Me Out of Here!” Despite criticism from Farage, Lygo dismissed the “industry-focused judgemental attitude” that contends the Reform UK leader shouldn’t have been allowed on the show.

“Audiences are sophisticated and can see what’s going on,” Lygo stated, asserting that having controversial figures on such programs is acceptable. He added, “Would we put another politician in? Only if we want to, and we will decide when they step forward whether we think it is a good idea.”

Lygo’s remarks come on a day when the Edinburgh TV Festival featured sessions from industry luminaries like Warren Littlefield and Anne Mensah.

Source: Particle News