Kevin Costner’s Western ‘Horizon’ Falls Flat at the Box Office

Kevin Costner’s “Horizon: An American Saga — Chapter 1” had a disappointing opening, earning just $11 million. The film had a substantial budget of $100 million and an additional $30 million spent on marketing.

Costner aimed the film at fans of the popular cable show “Yellowstone,” hoping it would appeal to middle America. Despite his efforts, the movie failed to draw a substantial audience. It ranked third at the box office, trailing behind “Inside Out 2” and “A Quiet Place: Day One.”

With a Rotten Tomatoes score of 27% and a B-minus rating on CinemaScore, box office analysts consider “Horizon” a failure.

Warner Bros., the film’s distributor but not its financial backer, plans to release the second chapter on August 16. Meanwhile, Costner remains committed and is already working on the third and fourth parts of the series.

Reports indicate that Costner took out a loan on his Santa Barbara home to help finance the project.

Kevin Costner is well-known for his iconic roles and films. He starred in “Field of Dreams” (1989) and directed “Dances with Wolves” (1990), which received seven Academy Awards. More recently, he won a Golden Globe for his portrayal of John Dutton in “Yellowstone.”

However, Costner has also experienced his share of flops, including “Waterworld” (1995) and “The Postman” (1997).

Source: New York Times, The Daily Beast