Khloé Kardashian Unveils Namesake Jean for Good American

Khloé Kardashian is stepping further into the spotlight, starring as the face of Good American’s latest campaign.

On Thursday, the Los Angeles-based premium denim brand, co-founded by Kardashian and Emma Grede in 2016, launched a new campaign showcasing the Khloé Jean.

The limited-edition style is designed by Kardashian herself. The jean is a 100 percent cotton high-rise, relaxed leg style, available in light blue and black. The jeans feature side slits at the hem with distressed details throughout.

“Versatile, chic and sexy, the Khloé Jean offers a flattering, high-rise fit and waist-snatching silhouette that enhances your curves to ensure you look and feel your absolute best,” the B Corp-certified brand said in a press release.

The Khloé Jean retails for $179 with sizes ranging from 00-32. It’s available now on Good American’s website and at the brand’s stores in L.A., Las Vegas, and Newport Beach, Calif. Good American will give shopping bags signed by Khloé to the first 25 customers who spend over $175 at the store locations.

The new campaign launched just days after the reality star celebrated her 40th birthday with a rodeo-themed party. Guests, including Kim Kardashian, Kourtney Kardashian, and Kylie Jenner, styled double-denim and Y2K denim looks.