Lainey Wilson Birthday Shoutout! New Ecard by American Greetings

GRAMMY® award-winning multi-PLATINUM artist Lainey Wilson has made a significant impact on the music scene. Now, fans have the chance to send personalized birthday messages from Wilson through a new SmashUp™ video e-card from American Greetings. Additionally, American Greetings will sponsor select dates of Lainey’s eagerly awaited summer tour, bringing the celebration directly to her concertgoers.

Rob Matousek, Executive Director of Direct to Consumer Business at American Greetings, expressed his excitement about the collaboration. “Lainey is one of the most authentic artists we’ve had the pleasure of working with, and we are thrilled to welcome her to the American Greetings family,” he said. “Lainey says that country is cool again, and we believe e-cards are cool again too. It seems like a perfect match, and we can’t wait to join her on tour this summer.”

Wilson herself is also enthusiastic about the partnership. “Y’all know I love celebrating birthdays, and I’ve always said that the most precious gift you can give someone on their birthday is your time,” she shared. “I wish I could personally celebrate with all my fans, but the next best thing is being part of their special day with my new SmashUp.”

In the new SmashUp video e-card, Wilson dons her iconic hat and bell-bottom flares, and is joined by her band. She performs a personalized birthday greeting set to the tune of her hit song “Smell like Smoke.” The song, which gained popularity on the TV show Yellowstone and featured on her award-winning album Bell Bottom Country, now has a playful birthday twist with lyrics such as “and when you smell that smoke, it’s just the wishes that you make.” With over 1000 names available for personalization, the card is set to be a must-have for all country music enthusiasts on their birthdays.

As part of its collaboration with Wilson, American Greetings will be present at select summer concerts, offering attendees an immersive interactive photo booth experience featuring Lainey and her new SmashUp. In the customized, oversized booth, fans can snap pictures with Lainey that can be shared on social media and send her SmashUp birthday greeting to friends and family.

SmashUps™ are available on www.americangreetings.com.