LeBron and Kevin Hart Team Up for DraftKings Ad

Back in January, there was a lot of buzz around NBA star LeBron James signing a partnership with DraftKings. That included James specifically talking about “football season”:

Now, that partnership has produced its first TV ad. It features James and comedian/ESPN NBA commentator Kevin Hart, with James talking about an “NFL offer.” Hart misunderstands and thinks James means to play in the NFL. Hart humorously roasts James about his age, but the offer is actually about a NFL bonus bet for new customers (bet $5, get $200 in bonus bets):

There are some good lines in the ad from Hart, including, “Aren’t you a little too old to be playing football? They want somebody who can run a 40, not somebody that is 40!” and “How are you going to celebrate a win, give everybody butterscotch candy?” Overall, it’s a pretty funny commercial.

This commercial is notable as the first TV ad produced under James’ deal with DraftKings. DraftKings CEO Jason Robins was ecstatic about this partnership back in January:

As per DraftKings, this is the first of three 30-second spots ahead of the football season featuring Hart and James. We’ll see where they go from here, but it’s certainly significant to see that deal with James bearing some advertising fruit.

The post first appeared on Awful Announcing.

Source: Awful Announcing