Matthew and Camila McConaughey Celebrate Labor Day in New Ad Without Pants

Matthew McConaughey and his wife, Camila McConaughey, are at it again with a new pantsless advertisement for their brand, Pantalones Organic Tequila. The latest installment of their “official tequila of” campaign has been released just in time for Labor Day.

The ad features the McConaugheys mowing the lawn without pants, dubbing Pantalones Organic Tequila as the official tequila of “mowing your lawn.” This playful and quirky theme continues the couple’s trend of pants-free promotions.

In addition to the ad, the couple has also introduced a new cocktail called “Lawn Jorts.” This refreshing drink is made with Pantalones Blanco tequila, honeydew melon juice, orange liqueur, lime juice, agave syrup, and mint leaves.

Last month, the McConaugheys also made headlines with an ad for National Tequila Day. That particular ad named Pantalones the official tequila of “not getting burned,” featuring Camila preparing to apply sunscreen while Matthew lounged by the pool, predictably without pants.

Throughout the summer, the couple has released two other pantsless ads. In May, they celebrated “No Pants Day” with a pickleball-themed ad and delivered a Fourth of July spot where they were seen grilling, again sans pants.

The McConaugheys launched Pantalones Organic Tequila in the fall of 2023, offering Blanco, Reposado, and Añejo varieties. The line aims to promote fun, goodwill, and a carefree lifestyle. Their efforts have not gone unnoticed; the Añejo tequila won the highest honor at the San Francisco World Spirits Competition, receiving a double gold medal. The Blanco variety earned a gold medal, while the Reposado took home a bronze.

According to a release from earlier this year, the brand has committed to continuing its pants-free approach for almost all of its 2024 campaigns.

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