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Michelle Obama’s Monse Outfit at DNC Generated $1.2M in Media Exposure
Michelle Obama’s appearance at the 2024 Democratic National Convention has significantly increased Monse’s visibility, earning the brand $1.2 million in media impact value. This metric, developed by Launchmetrics, provides a monetary value to marketing strategies across multiple platforms. Michelle Obama’s endorsement represents 19 percent of Monse’s media exposure in the first half of 2024.
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Obama graced the Democratic National Convention stage on Tuesday wearing a Monse resort 2025 ensemble, featuring a tailored sleeveless jacket with a crisscross silhouette and matching trousers. She completed her look with Jimmy Choo’s Scarlett pumps and jewelry by David Yurman.
Monse, a luxury fashion brand, was founded in 2015 by Fernando Garcia and Laura Kim. Both also serve as co-creative directors at Oscar de la Renta, a brand that Michelle Obama has frequently worn, including during a 2016 luncheon for Queen Elizabeth II’s 90th birthday.
Obama’s speech was equally impactful, resonating widely on social media. She emphasized the collective effort required for change: “No matter how good we feel tonight or tomorrow or the next day, this is going to be an uphill battle. It is up to us, all of us, to be the solution that we seek. It’s up to us to remember what Kamala’s mother told her: ‘Don’t just sit around and complain. Do something.’”
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The 2024 Democratic National Convention convened in Chicago from Monday to Thursday. The convention formally nominated Vice President Kamala Harris as the Democratic presidential candidate and confirmed Governor Tim Walz of Minnesota as her running mate.
The event also featured noteworthy fashion moments, including Eva Longoria in Victoria Beckham, Kerry Washington in Santicler, Meena Harris in Erdem, and Ella Emhoff in Thom Browne.
Source: Launchmetrics, Getty Images
