M&M’s Unveils Peanut Butter & Jelly Flavor: Key Details to Know

It’s peanut butter jelly time…peanut butter jelly time!

M&M’s has revealed its latest flavor, Peanut Butter & Jelly, in an announcement from its parent company, Mars Inc. The exciting new product is set to hit stores nationwide in December.

This marks the company’s first flavor innovation since 2022. According to the press release, the new candies feature berry-flavored chocolate surrounding a creamy peanut butter center.

Consumers can find these treats in stores and online at www.MMS.com, available in three different sizes:

• Single Size (1.63 ounces)
• Share Size (2.83 ounces)
• Sharing Size Stand Up Pouches (8.6 ounces)

Gabrielle Wesley, Chief Marketing Officer of Mars Wrigley North America, expressed enthusiasm about the new product. “Peanut butter M&M’S have always been a popular flavor with our fans, so we’re excited to double down on their excitement – with a twist,” she stated in the news release. “Our new M&M’S Peanut Butter & Jelly taps into a cross-generational staple, turning a delicious and comforting snack into a bite-sized treat to be enjoyed and shared.”

The combination of peanut butter and jelly is beloved by many, making this new offering an intriguing and nostalgic addition to the M&M’s lineup. As families and friends gather to share snacks, these new candies are expected to become a delightful option for all ages.

Shoppers eagerly awaiting the release can anticipate a unique taste experience that merges the classic flavors of a peanut butter and jelly sandwich with the fun and iconic M&M’s candy format. With holiday gatherings approaching, the timing of the launch is especially strategic, as many may seek out sweets to serve during festive occasions.

Overall, this exciting new flavor is set to provide fans with a fresh and enjoyable way to experience M&M’s while also bringing back fond childhood memories of the beloved peanut butter and jelly combination. The distinct look, taste, and marketing of this product could potentially make it a new favorite among chocolate and candy enthusiasts.

As many look forward to the upcoming holiday season, the introduction of Peanut Butter & Jelly M&M’s adds a sweet note to the enjoyment of festive treats. With its promise of comfort and nostalgia, this new flavor may resonate well with long-time fans of the brand and attract new consumers as well.

Keep an eye out for Peanut Butter & Jelly M&M’s on store shelves and online this December, as it aims to deliver a taste that combines the best of two classic snacks in one colorful package.

Source: USA Today