Modest Makeup and Cute Merch to Celebrate the Viral Video

Just 10 days ago, creator Jools Lebron made a TikTok video titled “How to be demure and modest and respectful at the work place,” and people are completely hyper-fixated on it. If you aren’t yet saying “demure” every other sentence, just give yourself a day or two and you’ll be fully hooked.

In the now viral video with 19.9 million views and counting, Lebron says, “You see how I do my makeup for work — very demure, very mindful … A lot of you girls go to the interview looking like Marge Simpson and go to the job looking like Patty and Selma — not demure.” She repeats, “I’m very modest, I’m very mindful.” You get the gist. Basically, watch the video and you’ll instantly be addicted to categorizing everything in your life as either “very demure” or “not demure.”

All this to say: the internet works fast. There’s already endless merch with the TikToker’s iconic catchphrases and buzzwords. And not to overdo it, but much of this merch is honestly very “cutesy” (another popular term in Lebron’s vernacular).

Becca Designs XO Very Demure 90s Y2K Baby Tee
$20.71 $27.62 25% off Buy at Etsy

Below, we rounded up a combination of our favorite “demure” makeup (think no-makeup makeup vibes) and clothing, accessories, and homeware with the creator’s signature sayings. Let’s remain mindful, respectful and, most importantly, very demure.

Very Demure Very Mindful Coquette Ribbon Cherry Case
$17.99 at Amazon

OGX Renewing Argan Oil of Morocco Mist
$10.69 at Target

In the creator’s followup video to her original, she goes through her “approachable” work makeup routine: “See how I come to work very demure? I don’t wear too much makeup … I do a little hair oil on the wig, I do a little tinted moisturizer, I do a little brow gel — very considerate, very approachable, very demure.” Step 1: hair oil.

Gud Week Apparel Demure University Sweatshirt
$37.20+ at Etsy

Clinique Moisture Surge Sheertint Hydrator SPF 25 Tinted Moisturizer
$44 at Target

Step 2: tinted moisturizer. We like this one from Clinique for a sheer and natural look.

e.l.f. Brow Laminating Gel
$8 at Target

Can’t forget the clear brow gel. This one is great for that coveted laminated look: it has a spoolie for precise application, a comb to separate and define and a brush to sculpt, shape and set.

Gemma Flo Wicks Smells Very Demure & Mindful Soy Candle
$20 $25 20% off Buy at Etsy

Just Peachy Tees Co Very Demure Very Mindful T-Shirt
$24.99 at Etsy

Wild Fable Women’s Elsa Mary Jane Ballet Flats
$24 $30 20% off Buy Now

Ballet flats just feel demure, especially when they’re on sale — so modest and considerate.

Mark Glasgow Goods Very Demure Very Mindful Cap
$33.51 at Etsy

Kiss Salon X-tend LED Soft Gel System
$19.99 at Target

Nothing more approachable than a crisp, clean manicure. Plus, Suni Lee competed (and won) sporting this Salon X-tend manicure by Kiss. Bonus: It’s very financially mindful to do your nails at home.