Pitbull Acquires Naming Rights to FIU Stadium for $1.2 Million

Florida International University has announced it will rename its football stadium as “Pitbull Stadium,” after entering a five-year deal with the musician.

Pitbull will pay $1.2 million per year over the next five years for the naming rights, according to documents viewed by the Washington Post. Pitbull is also slated to record and deliver a song for the school to be played at all FIU sports events. The documents mention Pitbull has the option to renew the agreement for an additional five years.

“What we’re doing here is groundbreaking. We’re making history. This is history in the making,” Pitbull said in a statement. “You’re going to see that every other university is going to want to do the same thing. But the difference is, we don’t do this for propaganda, we do it from the heart. We do it because it’s meaningful. We do it because I’m from the crib. I’m 305. I’m from the bottom. This is my backyard.”

The 20,000-seat stadium will also be available for Pitbull to use 10 days per year throughout the course of the deal. Pitbull’s vodka company, Voli 305 Vodka, will also be available for purchase at the venue.

“This is a historic day for FIU Athletics to uniquely partner with a world-renowned artist and amazing person who truly values relationships and his community,” said FIU Director of Athletics, Scott Carr. “Armando’s financial support is program-changing, but him providing a microphone to amplify FIU will be even more beneficial to growing our brand. I couldn’t be more excited about our partnership as this will take us to another level. We can now officially say: ‘Paws Up, Dale!’”