Pizza Hut Now Accepts TikTok Videos as Payment

Pizza Hut in the UAE has introduced a new concept for the digital age, allowing customers to pay with TikTok content. The popular pizza chain announced the scheme on the video platform in a brief clip encouraging people to take part. “Post your video, tag @PizzaHutUAE, and use #YourTermsYourConditions to get your next My Box FREE,” they wrote as the caption.

Ahmed Sabri, marketing lead at Pizza Hut Middle East & Pakistan, commented on the initiative, stating, “Social media is quite literally becoming a currency in today’s world. So far, it’s been accessible only to those who have a large following. With this promotion, we’re making it possible for everyone. No matter who you are or how many followers you have, you can use your content to pay for Pizza Hut’s My Box. Being one of the first pizza brands in the UAE, I believe it’s essential to stay connected to our youth through their passions and platforms.”

To participate, people in the UAE simply need to:

• Order your My Box: You can do this from a UAE store or via the website or app
• Create your content: Engage in any TikTok trend and include your My Box
• Share on TikTok: Publicly share your clip on the platform, tag/follow @PizzaHutUAE, and use the hashtag #YourTermsYourConditions
• Get a free My Box: Pizza Hut UAE will DM a promo code which can be redeemed for your next free My Box

@pizzahutuae

Don’t miss out! ⏰ Last few days to jump on the #ShareMyBox TikTok trend! Post your video, tag @PizzaHutUAE, and use #YourTermsYourConditions to get your next My Box FREE. Time’s ticking—get creative before it’s too late! لا تفوت الفرصة! ⏰ بقي بضعة أيام فقط للمشاركة في تريند #ShareMyBox على تيك توك! انشر فيديوك، واذكر @PizzaHutUAE، استخدم هاشتاغ #YourTermsYourConditions لتحصل على وجبة “ماي بوكس” مجانًا! #PizzaHutUAE #YourTermsYourConditions #MyBoxPizza #MyBoxTrend

Pizza Hut is the latest chain to join in on the content creation movement. This initiative follows the launch of a credit card that uses social media presence as currency. On The House (OTH) is making it much easier for influencers and content creators to get goods featured in their Instagram Stories in return.

Participating businesses include Michelin-star restaurants, nights out, cabaret shows, sports and beach clubs, perfumeries, and spas—all for the price of a few uploads.

Source: multiple sources