Provocativo, Bebe Rexha-Backed Spanish Sparkling Wine, Reports Strong Growth, Expanded DTC and Retail Presence, and New Partnerships

Provocativo: The Celebrity-Backed Sparkling Wine Making Waves

Provocativo, a premium Spanish sparkling wine brand co-owned by Grammy-nominated artist Bebe Rexha, is celebrating impressive growth and announcing exciting new developments. The brand, known for its elegant and celebratory approach to wine, has experienced a remarkable 27% year-over-year growth. This success is partly due to its expanded direct-to-consumer availability in 40 states and a growing retail presence in notable stores like Total Wine and Target.

Crafting Excellence

Provocativo is crafted using the traditional Champagne method in Requena, Spain, the heart of Cava country. The wine is a blend of 75% Macabeo and 25% Chardonnay grapes, offering a sophisticated taste with aromas of ripe pear and white flowers, complemented by citrus and subtle vanilla notes. This artisanal process, led by second-generation winemaker Briana DiTommaso, ensures a high-quality sparkling wine perfect for celebrations.

Expanding Reach

Provocativo’s direct-to-consumer reach is bolstered by partnerships with trusted distributors such as Atlantic Beverage, Breakthru Beverage, and Park Street. The brand’s retail presence is also expanding, with select locations at Total Wine, Target, and other major retailers. Internationally, Provocativo is partnering with Charter Brands to introduce its products to new markets in Europe, Asia-Pacific, and Africa.

Forthcoming Initiatives

Provocativo is committed to enhancing its sustainability by shifting to 100% certified organic grapes in May 2025. The brand is also excited to launch its first-ever Sparkling Rosé next year, further solidifying its position as a leader in the sparkling wine category. With its everyday luxury ethos, Provocativo continues to be a popular choice for celebrations and social gatherings.

Partnerships and Collaborations

Provocativo has forged significant on-premise partnerships with global hospitality leaders, including the Seminole Hard Rock and Casino in Hollywood, Florida, and Black Tap Craft Burgers & Beer in London, Las Vegas, and Dallas. The brand has also partnered with Virgin Voyages, creating custom bottle labels reflecting the cruise line’s iconic branding. These collaborations underscore Provocativo’s appeal in the hospitality and travel sectors.

What Sets Provocativo Apart

Provocativo stands out for its bold female leadership and commitment to quality. Bebe Rexha’s involvement brings a fresh perspective, emphasizing the brand’s focus on celebration and individuality. At an affordable price point of $26.99 to $29.99 per bottle, Provocativo offers an elevated yet accessible sparkling experience for every occasion. Learn more about Provocativo on their official website or follow them on Instagram.