Rare Beauty Launches Makeup Set Inspired by Selena Gomez’s ‘Only Murders’ Character

Selena Gomez’s Rare Beauty and Hulu are collaborating to mark the new season of Only Murders in the Building. Fans can now purchase the Only Murders in the Building makeup set inspired by Gomez’s character, Mabel Mora, starting Tuesday (Aug. 27).

The Mabel Mora’s Go-To Duo ($30) features Rare Beauty’s Soft Pinch Tinted Lip Oil in the shade “Delight” paired with the bestselling Soft Pinch Liquid Blush, available in an exclusive new shade called “Resilience.”

The set is currently available on RareBeauty.com and will hit Sephora shelves starting Sept. 3. For Hulu subscribers, there’s an extra treat: shop the collection or other Rare Beauty products from now until Aug. 31 and receive a free Mini Puffy Tote Keychain in merlot with a $50 purchase.

Rare Beauty, founded by Gomez, has become a significant player in the beauty industry, generating an estimated $350 million last year. Despite rumors of a potential sale, Gomez has no plans to step away from her company. In April, she stated, “I don’t think I’m going anywhere. I am enjoying this a little too much.”

Rare Beauty has found immense success with products like the Soft Pinch Luminous Powder Blush and Soft Pinch Liquid Blush. The brand also offers a variety of beauty essentials, including the True to Myself Tinted Pressed Finishing Powder, Perfect Strokes Universal Volumizing Mascara, and the Find Comfort Collection.

Season 4 of Only Murders in the Building premiered Tuesday on Hulu. The popular comedy, starring Gomez, Martin Short, and Steve Martin, will feature guest appearances from Eva Longoria, Eugene Levy, and Zach Galifianakis, who portray movie versions of Gomez’s, Martin’s, and Short’s characters, respectively.

Source: Particle News