Recall This Music Video by the Dallas Cowboys Football Team?

The Dallas Cowboys, long revered as “America’s Team,” once ventured beyond the football field to give the world an unforgettable musical experience during the Christmas season of 1986. In what can only be described as an 80s time capsule, the Cowboys produced a music video titled “Living the American Dream.”

This music video was pure 80s kitsch. It had everything one might expect from the era: eye-popping colors, quirky graphics, and a slew of unique screen edits and visuals. From the fashion choices to the Texan landscape featured in the video, it screamed vintage 80s.

However, it’s worth noting that while these players excel on the football field, their singing abilities varied. Some managed to pull off decent vocal performances, but it’s clear they weren’t aspiring for a career in music. Yet, there’s something delightfully infectious about the song. The chant “WE…. ARE… living the American dream!” has a way of getting stuck in your head long after listening.

If you haven’t seen it yet, the video is a perfect snapshot of the era and a testament to the Cowboys’ determination to showcase their competitive spirit. It’s evident that the team was inspired by the Chicago Bears’ 1985 hit “The Super Bowl Shuffle.” The Cowboys wanted to assert their persona as fierce competitors and, of course, underscore their patriotic moniker as “America’s Team.”

So, did the music video have its intended effect? Unfortunately, not in terms of on-field success. The Cowboys ended the season with a 7-9 record, missing the playoffs. While the video aimed to boost team spirit and morale, it didn’t translate to victories that year. However, looking ahead, the Cowboys would eventually clinch three Super Bowl titles in the 90s, winning in 1992, 1993, and 1995. Perhaps their musical debut was just premature.

Fast forward to today, and the Cowboys’ official music videos are professionally produced by artists rather than the players themselves. It’s a bit of a missed opportunity, especially for fans who might enjoy seeing current stars like Dak Prescott, CeeDee Lamb, or Micah Parsons adding some 80s flair to the modern era. One can only imagine the potential viral hits that could come from such an endeavor.

For those nostalgic for the glitz and glam of the 80s, the Cowboys’ “Living the American Dream” serves as a charming throwback. While it didn’t lead the team to immediate glory, it remains a quirky, fun piece of NFL history and a testament to a time when football teams weren’t afraid to step out of their comfort zones and into the bright lights of show business. Just a thought… maybe it’s time for a modern reprise?

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