Rihanna, 36, Succeeds Charlize Theron in New J’Adore Dior Campaign

Rihanna has officially taken over from Charlize Theron as the face of J’Adore Dior fragrance, marking a new chapter in the perfume’s legacy. The 36-year-old superstar made her debut in a breathtaking commercial released online Sunday night, transforming into a golden goddess and captivating viewers worldwide.

In the one-minute ad, Rihanna, also known as Robyn Fenty, mesmerizes as she reigns over the opulent Palace of Versailles. Clad in a dazzling, corseted gown and stilettos selected by Dior’s creative director Maria Grazia Chiuri, she epitomizes the allure and sophistication that J’Adore Dior embodies.

One scene shows her stripping off a sheer cape as she strides confidently around the Hall of Mirrors within the historic 17th-century estate. Another highlight of the ad features Rihanna standing on a balcony overlooking the palace’s sprawling 2,014-acre grounds. The image is perfectly set against her 2016 hit song, “Love on the Brain,” adding an emotional resonance to the visual spectacle.

Rihanna’s look in the commercial is enhanced by a long blonde wig, similar to the one she showcased at a Fenty Beauty event in Los Angeles on April 26. This striking transformation hints at her versatile style and commitment to embodying the essence of J’Adore Dior.

At the end of the commercial, Rihanna passionately declares, “Your dreams. Make them real.” This powerful statement encapsulates the campaign’s message and inspires viewers to pursue their aspirations. The ad also marks a reunion with acclaimed photographer Steven Klein, who directed the shoot. Klein previously worked with Rihanna on Dior’s Secret Garden campaign in 2015.

“I always enjoy working with Steven. Even with all he’s accomplished, he still has such a genuine, pure, child-like passion for his art,” Rihanna said in an interview with ELLE UK. “It’s a joy to work with artists like him! And to be back at Versailles for Dior with Steven Klein feels like coming full circle. Dream team, baby!”

J’Adore Dior, which originally launched in 1995, is renowned for its captivating blend of orange blossom, jasmine grandiflorum, and centifolia rose. Rihanna shared a personal connection to the fragrance, recalling her mother’s work in a perfume shop and how she often brought home testers of J’Adore Dior.

“I have always loved this perfume. My mother worked in a perfume shop and she used to bring home the testers when they were almost empty. There was always a bottle of J’Adore in the house,” she reminisced. “Personally, I feel that perfume has so much power! It can give you self-confidence, awaken memories, and transport you to a different place.”

Charlize Theron, the 49-year-old Oscar-winning actress, had been the face of J’Adore Dior since 2004. Earlier this year, she reportedly transitioned to representing Dior’s jewelry and style sectors, making way for Rihanna’s exhilarating new chapter with the brand.

The commercial’s visual aesthetic is truly a feast for the eyes, capturing Rihanna in various dazzling moments. In a particular scene, she strips off a sheer cape while navigating the grandeur of the Hall of Mirrors. Another shot captures her standing on a balcony, with the opulent palace grounds stretching out behind her, perfectly set to her emotive song, “Love on the Brain.”

Throughout the ad, Rihanna’s commitment to her physical and artistic transformation is evident. Recently, she vowed to achieve “six-pack abs by next summer,” signaling her dedication to maintaining her dynamic presence, both personally and professionally. This determination is mirrored in her choice of a long blonde wig for the commercial, reminiscent of her look at a Fenty Beauty event earlier this year.

The collaboration with Steven Klein and the setting of Versailles add another layer of grandeur to the campaign. Klein and Rihanna share a rich history, having created magic together during their previous Dior campaign. “It’s such a joy to work with artists like him! And full circle to be back at Versailles for Dior with Steven Klein! Dream team baby!” Rihanna enthused.

J’Adore Dior’s legacy continues to thrive, thanks to Rihanna’s fresh perspective and personal connection to the fragrance. The scent’s enduring appeal, marked by notes of orange blossom, jasmine grandiflorum, and centifolia rose, is celebrated in this new campaign. For Rihanna, the scent holds sentimental value, reminding her of her mother’s work in a perfume shop and the transformative power of fragrance.

The luxury fashion house Dior has undoubtedly found a worthy successor to Charlize Theron in Rihanna. As a style icon and influential figure, Rihanna’s association with J’Adore Dior marks a significant moment in the fragrance’s history. The elegant and inspiring commercial is a testament to her ability to embody the brand’s essence while making it uniquely her own.

Source: DailyMail