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Samsung is officially preparing to make a major entrance into the extended reality (XR) market, with its first Android XR headset—codenamed “Project Moohan”—now reportedly set for a full reveal this coming September in South Korea. This much-anticipated announcement follows a series of public teasers and industry rumors that have been swirling since late 2024.
According to a recent report from Korean outlet Newspim, Samsung will hold a dedicated Unpacked event on September 29, 2025, in its home country, where it will unveil “Project Moohan”—also referenced as “Project Infinite,” inspired by the Korean translation of “Moohan.” The company’s first step will be launching the new XR headset in South Korea starting October 13, with planned availability for the global market soon after. This timeline finally brings some clarity to the XR device’s arrival, confirming previous hints at a late 2025 release window revealed during Samsung’s past financial briefings.
Over the past year, Samsung’s upcoming XR headset has made several public appearances. It was first introduced to the world in late 2024, and since then, the device has been showcased at flagship company events—including the Galaxy S25 launch and the Mobile World Congress, where attendees caught firsthand glimpses of the technology. The anticipation has only grown with each teaser and demo, keeping XR fans and industry insiders watching closely for any confirmed launch details.
Adding to the excitement, Samsung is expected to display prototypes and teaser videos of the Moohan headset during its Unpacked event for the Galaxy Z Fold 7 and Flip 7 in July. While it remains uncertain if a concrete release date will be revealed at that July event, these demonstrations are expected to stoke further interest in Samsung’s XR ambitions.
Project Moohan represents Samsung’s answer to XR solutions that blend augmented and virtual reality experiences, with Google providing the underlying Android XR platform. This move marks a significant step for Samsung, as it positions itself against competitors like Apple and Meta—companies that are also racing to define the future of XR hardware. There’s speculation that Samsung’s strategy may avoid some of the missteps seen with recent XR launches from other tech giants, particularly related to design and pricing strategies, though concrete details about features remain under wraps for now.
The upcoming headset is expected to be powered by advanced hardware, leverage Android-based XR software, and possibly introduce exclusive XR content, all of which could be confirmed at the September event. As confirmed by Google during its recent I/O 2025 keynote, Samsung’s headset will indeed arrive later this year, reinforcing the growing momentum behind the XR hardware sector.
Following these latest announcements, social media has been abuzz with speculation and excitement. Tech journalists and XR enthusiasts have taken to platforms like X (formerly Twitter) and Instagram to share updates and opinions, tracking every bit of information as Samsung edges closer to launch. For continued, in-depth updates, you can follow tech reporters such as Ben Schoon on Twitter/X, Instagram, Threads, and Bluesky.
With the expected September unveiling of Project Moohan, Samsung is about to enter a new chapter in the XR landscape. The tech world awaits not only the reveal but also how Samsung’s new headset will shape user experiences and set benchmarks for the industry. For now, the countdown has truly begun—Samsung’s vision for the future of XR is finally within sight.
For more background and ongoing updates, check out coverage from Android Headlines, SamMobile, and TechRadar’s analysis on Samsung’s growing XR strategy.