Celebrity Capital Meets EV Disruption: Suniel Shetty, KL Rahul, Ahan Shetty & Akshai Varde Join Forces to Launch Exelmoto

Mumbai, India, June 26, 2025 – The Indian electric mobility market has witnessed a high-profile transformation with the launch of Exelmoto, a new-age Ebike company founded by automotive designer and entrepreneur Akshai Varde. Backed by the star power and business acumen of actor-entrepreneur Suniel Shetty, cricket star KL Rahul, and youth icon Ahan Shetty, Exelmoto brings celebrity credibility and innovation to India’s rapidly growing electric vehicle (EV) space.

A Cross-Generational Team for Future Mobility

The founding coalition behind Exelmoto is rare, combining Suniel Shetty’s decades-long experience as a mentor and entrepreneur, KL Rahul’s discipline and performance mindset, and Ahan Shetty’s fresh perspective representing the younger generation. Akshai Varde’s own legacy in custom motorcycle design ties it all together, creating a team that mixes excitement, trust, and a genuine passion for sustainable innovation.

Suniel Shetty’s involvement is rooted in personal trust: Akshai Varde previously designed a custom bike for Ahan’s debut film and also worked on Suniel’s own motorcycles. This deep connection evolved into a shared mission: to create stylish, accessible, and environmentally friendly mobility solutions for India. Reflecting on their partnership, Suniel Shetty stated, "I’ve watched Akshai create magic with metal and design over the years. When he shared his dream of clean, stylish mobility for India, I knew we had to be part of it… Exelmoto represents more than just transportation; it’s about reshaping how India moves forward."

KL Rahul echoed the practical appeal, adding, "I believe in products that blend purpose with performance. Exelmoto ticks all the boxes… we’re giving India a reliable, stylish, and affordable ride built for our kind of hustle."

Riding the Clean Mobility Revolution

Exelmoto’s launch is more than just the introduction of another EV—it is an invitation for Indians to "Ride the Future." The company’s first public move is a limited pre-order run of just 999 Ebikes, available from June 28th for a nominal booking amount. These Ebikes, categorized as electric cycles, feature unique pedal-assist systems that allow riders to stay physically active while dramatically lowering their carbon footprint. They are designed to offer one of the lowest costs per kilometer among electric vehicles in their segment, making them both eco-friendly and economically attractive. Pre-orders can be placed through the official Exelmoto website.

What truly sets Exelmoto apart is its patented design ethos: each Ebike fuses the rugged style of motorcycles with the agility and simplicity of a cycle. Built using premium-quality components and assembled in India, these bikes are not just about utility—they actively aim to turn heads with their distinct appeal.

Exelmoto’s Ebikes: Key Features & Benefits

Exelmoto’s debut offerings include two unisex models, the E1X Sky and E2R Rosso. Both are distinguished by their motorcycle-inspired aesthetics combined with practical, city-ready features. Highlights include:

• Rugged fat-tyre styling and premium street appeal
• Removable lithium batteries, easily charged at home or at work
• Impressive range of 40–60 km per charge
• No need for registration or a driving license
• Lightweight frames developed for Indian road conditions
• Designed for a broad audience: students, working professionals, delivery riders, and families
• Introductory pricing under ₹42,000 (after pre-order phase)

Breaking Categories and Setting Trends

Exelmoto positions itself as a category breaker in India’s electric two-wheeler market. While the broader sector is welcoming numerous new launches—including upcoming models like the Suzuki e Access, Vida VX2, and others in 2025—the Exelmoto approach is centered on merging aspiration with accessibility and performance with practical utility.

The company’s campaign, “Ready Before the World Catches On,” has rolled out energetically through digital platforms, emphasizing India’s rising demand for chic and sustainable transport options. The campaign captures Exelmoto’s vision and quickly attracted attention online, including this recent YouTube campaign highlight.

Growth Plans and Nationwide Expansion

Following the initial pre-order phase, Exelmoto intends to expand aggressively. Plans are in motion for a comprehensive dealer distribution and service network, targeting major metros and Tier 2 cities such as Mumbai, Delhi, Pune, and Chennai. The approach blends digital-first marketing, on-ground test ride events, and influencer-driven community engagement to ensure deep penetration and sustained enthusiasm.

As Akshai Varde put it, “We designed Exelmoto to be a bridge between aspiration and accessibility. This isn’t just an EV. It’s a movement.”

Join the Revolution

Pre-orders for Exelmoto’s E1X Sky and E2R Rosso models open on June 28 at a token fee of ₹499. Whether you’re seeking a license-free ride that champions both fitness and sustainability or want to be at the forefront of India’s urban tech transformation, Exelmoto offers a compelling new choice. Bookings can be made directly via the official Exelmoto website, with delivery and after-sales support following soon after the limited edition run.

About Akshai Varde and Exelmoto

With over 20 years of expertise in high-end motorcycle manufacturing, Akshai Varde brings seasoned innovation to the heart of Exelmoto. His vision is not just to launch another EV brand but to evolve Exelmoto into a global micro-mobility entity built in India for the world.

For more updates on new electric bikes launching in India in 2025, check out industry portals like BikeDekho and EV Bro on YouTube.

Stay tuned as celebrity capital, cutting-edge design, and clean mobility converge in Exelmoto—India’s next big movement for a sustainable, stylish, and high-performance future.