Sydney Sweeney Loves Laneige & Bonbonwhims’ New Collaboration

LONDON — Lip gloss enthusiasts have reason to celebrate. Laneige and Bonbonwhims have launched the second edition of their charm-filled keychain designed to clip onto Laneige’s popular lip gloss.

Michelle Kwak, head of Laneige’s integrated communications, remarked, “Laneige and Bonbonwhims have perfect synergies that make our collaborations buzzworthy. Our previous Laneige Lip Glowy Balm Keychain collaboration went viral this year.”

She added, “Responding to high demand on social media, we are thrilled to finally bring our exclusive keychain to life. Beauty merchandise is creating viral moments that amplify brand awareness, going beyond just the products.”

Laneige is no stranger to going viral. The Laneige Lip Sleeping Mask has amassed over 100 million views on TikTok and garnered more than 1.5 million hearts on Sephora’s Loves List.

With its hydration benefits and glossy finish, Laneige’s Glowy Balm is perfect for on-the-go use. Clipped onto the new charming keychain, it becomes even more irresistible.

Clare Ngai, founder and CEO of Bonbonwhims, stated, “I’ve always believed there’s immense potential between the jewelry, accessory, and beauty worlds. Bonbonwhims stands out because we translate our cultural currency into various categories, and beauty is a natural fit for collaboration.”

According to a report by WWD in March, merchandise is gaining momentum in the beauty industry.

In February, Hailey Bieber’s Rhode brand launched a lip treatment-holding phone case, which reportedly sold out in just 25 minutes.

Source: WWD, Sephora, TikTok