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Taylor Swift is renowned for many talents: she’s a gifted singer-songwriter, a devoted cat enthusiast, and an exceptional baker. But her relationship with Travis Kelce has led her to develop a surprising new interest.
Having been inspired by her boyfriend’s career as a football star for the Kansas City Chiefs, Taylor has taken a keen interest in the sport, particularly in its strategy. The team’s star quarterback, Patrick Mahomes, highlighted her unique interest in football during a discussion about the importance of women engaging with the sport.
Patrick expressed his surprise at Taylor’s interest in football, noting how it underscored her genuine and cool personality.
“I think that’s been special to me because she’s, like you said, the most famous person in the world — she could not be,” Patrick told NBC Sports.
“And she’s really interested in football, and she asks a lot of great questions. Started drawing up plays,” the football star added. He continued by saying her football plays were so good that the team “might have to put one in.”
On a more personal level, Patrick shared his hope for more women becoming interested in football.
“I think it’s been cool to see the girls and the women that have really embraced watching football,” he said. “I know being a girl dad, how cool it is for me to see these little girls – these daughters – and how much they’re loving to spend time with their dad, watching football.”
Taylor’s interest in football likely blossomed when she began dating the Chiefs’ tight end, which saw her attending his games starting in September 2023. Her high-profile appearances in support of Travis led to a significant rise in public interest in the sport.
Reports have indicated that Taylor’s presence at the games led to a 20% increase in sponsorships, with a substantial surge in female viewership across different age demographics. For teenage girls, NFL viewership increased by 53%, while for the 18-24 age group, there was a 24% increase.
Interest surrounding Taylor and Travis’s relationship seemed to peak around Super Bowl LVIII, which drew an estimated 123.7 million viewers. It became the largest audience for a single-network telecast to date.
The NFL has embraced this increased interest, with Commissioner Roger Goodell explaining: “It creates another group of young fans, particularly young women, that are interested in seeing why she is going to this game, why she is interested in this game besides Travis. She is a football fan.”
Source: NBC Sports, Getty Images